How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
7 Essential PR Metrics to Prove Impact
Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.
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Benefits of Comms Executive Briefings
Executive Briefings with human-interpreted content not only provide you with information about your brand that you would not otherwise have time to find, but it can also be absolutely crucial to make motivated decisions that ensure your business stands out.