How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
How to Become Journalists’ Favourite PR Pro
We asked 3,000 journalists what they want – and what they don’t want – from PR professionals.
Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
Practical advice to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.