How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
2024 State of the Media Report: Science and Medicine Sector - By the Numbers
Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.
Gold Medal PR: How to Build a World-Class Comms Strategy
Discover the strategies that lead to PR success - whether you're going for the gold or reaching for top tier coverage.