How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with...
2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
The data from our Global Comms Report shows how PR agencies and in-house PR teams are tackling today’s challenges – from data reliance and AI adoption to managing crises and more.
6 of Your Burning PR Questions Answered
Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.
Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
This insider information from Cision’s State of the Media Report will help you craft fashion and beauty pitches that get noticed and get results.
Social Listening 101: What It Is and Why It Matters
Transform your PR and comms strategies with social listening. Learn why it's so critical and how to implement effective social listening practices.
What is Crisis Communication? Definitions & Strategies
This article outlines the fundamentals of crisis communication and strategies for PR teams to prepare for and manage crises.
What is Sentiment Analysis? Definition, Examples & How to Use Effectively
Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.
10 Essential TED Talks to Elevate Your Corporate Communications Game
TED Talks have become a valuable resource for expert advice across a wide range of topics and disciplines. Beyond interesting speakers and subject matter, these talks offer public relations and communications professionals an opportunity to take a...
Should Your Brand Take a Stand? A Guide to Brand Activism
Brand activism is here to start, and many companies continually grapple with a crucial question: Should we take a stand on social and political issues? And if so, what does "taking a stand" look like in 2024?
5 Essential Skills PR Pros Need Right Now
In public relations, effective communication and storytelling have always been key. But let’s take a moment to acknowledge how much the media landscape has changed. Technology is advancing at lightning speed, and consumer behaviors are evolving just ...
The PR Guide to Working with Freelance Journalists
Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.
AI's Impact on Journalism, PR, and Media Relations
The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.
Is Multimedia the Key to Earned Media Coverage?
This article covers the importance of multimedia and how to effectively integrate multimedia in your PR strategy (with examples).
How to Create the Perfect PR Pitch, According to Journalists
Find out what makes the perfect PR pitch, according to reporters themselves. Learn the key elements of relevant, concise & exclusive pitches that get coverage.
How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
How Journalists Use Social Media: A Guide for PR and Comms Pros
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Building a PR Campaign: A Step-by-Step Guide
Craft an effective digital PR campaign in 10 steps: Includes real examples and tips for earning coverage to boost awareness, traffic, and sales.
7 Insider Tips for Building Better Relationships With the Media
Get more mileage out of your press releases.
40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It
Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.