How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.
5 Biggest Challenges Journalists Face Today
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.
How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.
2024 State of the Media Report: By the Numbers
The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.
Ways You Can Support Journalists and the Free Press All Year Long
How individuals can support journalists beyond World Press Freedom Day - from sharing articles and donating, to practical ways for PR to support their media partners.
Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.
What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.
How Prevalent Is Generative AI in PR and Comms?
Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months,...
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and...
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...
Which Influencers Are the Most Effective? The Answer Varies
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
Media List 101: Build Yours Like a Pro (With Template Examples)
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
What's Next After X? The Future of News on Social Media
What is the future of news in social media's changing landscape? Cision hosted a Women in Journalism panel event that asked: what's the next big platform for journalists?
The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.
PR Statistics: 2024 Global Comms Report by the Numbers
Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.
How Communications Teams Differ Around the World
The 2024 Global Comms Report Global reveals significant shifts in PR and communications. From measuring success and crisis management to social media channels and influencer impact - adaptability is key.
Key Takeaways from 'How ESG Storytelling Impacts Your Brand' Webinar
We recently spoke with experts from United Airlines and Kellanova about the evolution of ESG messaging. And their advice is clear: avoid greenwashing, prioritise clear communication, and maintain consistency to effectively navigate the landscape of...
New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report
For the seventh year running, Cision and PRWeek have joined forces for the Global Comms Report, a collaboration that looks at the biggest challenges and opportunities PR and communications industry professionals face right now. This year’s survey...
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...