Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and...
3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word...
3 Key Roles AI Will Play in PR and Comms
AI is evolving so quickly it’s hard to predict exactly what’s around the corner. But one thing we do know is that the technology is going to create groundbreaking applications that transform how we work. We’re already seeing how AI is evolving its...
AI in PR & Comms: Trends to Look Out for in 2024
Given the speed with which AI has moved over the last 12 months, what does it have in store for PR teams in 2024? During a recent webinar, experts from across both PR and technology came together to discuss this very question. Antony Cousins,...
Five Must-Read Articles for PR and Comms Pros to Prepare for 2024
To get a head start on your planning and prep for 2024, we've curated a collection of must-read articles that offer a comprehensive perspective on some of the most pressing topics for PR and comms.
Understanding Deepfakes: What PR Pros Need to Know About AI-Generated Media
Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early...
How PR Teams are Using AI Today (and How It Can Help You Tomorrow)
The launch of ChatGPT was almost 12 months ago, and it’s fair to say its impact on our industry has been significant. Like social media or the internet before it, AI will be transformative and disruptive in ways we can’t yet begin to understand. For ...
Comics Journalism: How the Medium Lends Itself to Impactful Reporting
Can investigative reporting be done via comics? What purpose can illustration serve in modern journalism? We asked artists and editors about the value of comics...
How Brands Can Battle Misinformation (And Why They Need To)
According to the 2023 State of the Media Report, “maintaining credibility as a trusted news source and combating accusations of ‘fake news’” was the biggest challenge for the media last year. Additionally, “battling misinformation” was among the top ...
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of...
3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration
The growth of artificial intelligence (AI) technology in the last 12 months has given the PR and communications industry plenty of food for thought. Generative tools like ChatGPT have the capability to transform the way the industry operates, though ...
Brands vs. Risk: Fighting Harmful Content With AI
Harmful content – anything online that causes distress or harm, be that through fake news, hate speech, racist or sexist language – can affect even the “safest” brand and create crises that turn away consumers and hit the bottom line. And the rise...
How to Start Using AI for PR and Communications Today
Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and...
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...
The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists
“Some of the best stories I've put out, some of the best content I've put out, is because of my relationship with PR folks,” declared Shruti Shekar, Tech Expert and Managing Editor at Android Central, during the recent webinar, How to Navigate the...
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...
Three Post-Pandemic ESG Lessons for Comms Teams
ESG has been on the radar of PR and communications teams for some time, with businesses carefully crafting narratives to make clear their positions on all things environmental, social and governance. Yet with the post-Covid recovery, Russia’s...
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood...