How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here are their top five pieces of advice for effective holiday pitching.
How Brands Can Battle Misinformation (And Why They Need To)
According to the 2023 State of the Media Report, “maintaining credibility as a trusted news source and combating accusations of ‘fake news’” was the biggest challenge for the media last year. Additionally, “battling misinformation” was among the top three personal struggles for journalists. In an era of rapidly spreading information, fueled by the internet and social media, the battle against misinformation has become a critical concern for not just the media, but individuals, organisations, and society at large. While the responsibility to combat misinformation often falls on governments and media outlets, brands – and the PR and comms teams behind them – play a pivotal role in this fight, as well.
PR and Brand Reputation: Forging Trust in the Age of Scepticism
In today's digital age, where information spreads at lightning speed and consumers are more discerning than ever, public relations and corporate communications professionals face a formidable challenge: how to build and maintain trust in the age of scepticism.
3 Questions PR and Comms Pros Need to Ask About Human-AI Collaboration
The growth of artificial intelligence (AI) technology in the last 12 months has given the PR and communications industry plenty of food for thought. Generative tools like ChatGPT have the capability to transform the way the industry operates, though the key to unlocking AI’s potential rests in how humans interact with it. We explore key questions that PR teams need to be asking about working with AI.
![[On-Demand Webinar] MarTechTalk: The Risk and Rewards of Deploying AI in Marketing Communications](/content/dam/cision-uk/webinars/martechtalk/martechtalk-thumbnail-1280x720.png "[On-Demand Webinar] MarTechTalk: The Risk and Rewards of Deploying AI in Marketing Communications")
[On-Demand Webinar] MarTechTalk: The Risk and Rewards of Deploying AI in Marketing Communications
Cision and MarTechTalk recently partnered for a live webinar looking at the increasing use of artificial intelligence in marketing and communications. Our Executive Director of AI Strategy, Ant Cousins, joined Meta AI advisor Henry Ajder, Jonckers Global Marketing Director, Nicola Meinders, and Trafalgar Travel’s former VP, Digitial & Marketing to discuss the use of AI in marcomms.
Guide to Boosting Engagement Through Paid Content Placement
We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future. However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.
Media Coffee: How to Communicate With Journalists in the Netherlands
In this episode of Media Coffee we speak to ANP (Algemeen Nederlands Persbureau) Editor-in-Chief. Freek Staps, about working with journalists in the Netherlands. An experienced reporter, Freek is a former New York-based correspondent, a Harvard Fellow, a Columbia University J-School Fellow, and now oversees the Dutch national news agency ANP.
Green Finance Media and Social Landscape Report
As sustainability and climate change become increasingly important topics, the financial world is increasingly looking at its green credentials. ‘Green Finance’ in its simplest terms, is any structured financial activity that has been created to ensure a better environmental outcome and a more resilient future. It’s a broad, complicated and often controversial topic for PR and comms teams to navigate.
How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.
5 Creative Ways to Amplify Your News Beyond the Press Release
In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.
Press Release Innovations New Era
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.
Cision Meets: Global Girl Media UK
Global Girl Media UK is launching their first in-person Film Festival on 17 September; Cision spoke with the team about what to expect from the festival, and how the organisation helps young women with digital media training.
Press Release Advantage: Winning Audiences
In this guide, we're uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.
Media Coffee: How to Communicate With Consumer, Food and Retail Media in the USA
In our latest episode Media Coffee we sit down with Phil Lempert, founder and editor of Supermarket Guru. With over 25 years editorial experience, Phil has tracked the changing landscape of retail in America through SupermarketGuru.com, as well as serving as food trends editor and correspondent for NBC’s Today show.
Brands vs. Risk: Fighting Harmful Content With AI
Harmful content – anything online that causes distress or harm, be that through fake news, hate speech, racist or sexist language – can affect even the “safest” brand and create crises that turn away consumers and hit the bottom line. And the rise of generative AI will supercharge the amount of (potentially harmful) content being produced. No brand is immune to risk. Many now find themselves swept up in social and cultural debate, falling into the crosshairs of mis- and disinformation, and at risk of being “cancelled” by either side of the political spectrum.
How to Start Using AI for PR and Communications Today
Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to work smarter, faster and more effectively?"
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason and Alex Alsworth, provided an introductory look at best practices and how to make sense of audiences and data.
![[On-demand Webinar] Measurement 101](/content/dam/cision-uk/webinars/measurement-101/2023-Measurement-101-On-Demand-Thumbnail-1280x720.png "[On-demand Webinar] Measurement 101")
[On-demand Webinar] Measurement 101
Discover helpful insights on how best to succeed in PR measurement. Let Cision help you make sense of it all with our Measurement 101 webinar. This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.
Media Coffee: How To Communicate With Journalists in the Caribbean and Its Diaspora
In our latest episode of Media Coffee we speak to Felicia J. Persaud, CEO of the ICN Group as well as the founder of CaribPR Wire. Felicia brings a unique perspective to both editorial and PR, having started out as a journalist before creating CaribPR Wire, Hard Beat Communications, Invest Caribbean and News Americas News Network.
UK Media Moves including Sky News, The New Statesman, Net Zero Investor
Yalda Hakim to move to Sky News; Rachel Cunliffe joins The New Statesman's lobby team; Net Zero Investor appoints Monda Dohle as Editor
UK Supermarket Trends Report
The cost-of-living crisis is having an ongoing impact on UK consumers and retailers – and supermarkets are increasingly at the heart of media discussion. Our latest Insights report looks earned coverage for the UK’s big players – Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose – from the first half of 2023.
UK Media Moves including The Guardian, Eurogamer, Retail Express
The Guardian creates new roles as part of restorative justice programme; Eurogamer promotes Chris Tapsell; Alex Yau is Acting Editor of Retail Express until September
Goodwood Festival of Speed 2023 Media Trends
This year’s Goodwood Festival of Speed saw auto enthusiasts gather at the Duke of Richmond’s estate from 13-16 July to see some of the world’s newest and greatest cars. Despite adverse weather conditions cancelling Saturday’s schedule, the Hyundai Ioniq 5 N, INEOS Quartermaster and McLaren Solus GT all drew headline coverage, while the electric Polestar 2 prototype impressed festival goers. Download Cision’s in-depth report to uncover some key insights from the event.
UK Media Moves including The Grocer, GB News, Campaign
The Grocer hires Drinks Editor; Campaign print edition to cease; Pip Tomson joins GB News from ITV