How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here are their top five pieces of advice for effective holiday pitching.
![[On-Demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists](/content/dam/cision-uk/webinars/how-to-navigate-the-evolving-media-landscape/webinars-events-sotm-us-thumbnail-1280x720.jpg "[On-Demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists")
[On-Demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists
If one thing is clear from the 2023 State of the Media Report, a survey of over 3,100 journalists worldwide, it’s that the media landscape is more complicated than ever, particularly in light of the era of AI. It’s also more important than ever that PR professionals and the media partner to ensure the right information gets to the right audiences at the right time.
Three Post-Pandemic ESG Lessons for Comms Teams
ESG has been on the radar of PR and communications teams for some time, with businesses carefully crafting narratives to make clear their positions on all things environmental, social and governance. Yet with the post-Covid recovery, Russia’s invasion of Ukraine and instability in the global economy, long-term growth in media discussion around the topic has faded. Shareholder pressure may have forced some firms to stall ESG commitments, but economic headwinds shouldn’t mean it's ignored.
UK Media Moves including GlobalData PLC, Newsquest, The Telegraph
GlobalData PLC appoints Editor on transport titles; Newsquest Reporter hires; US Editor appointed at The Telegraph
UK Media Moves including BBC Radio 1, APL Media, PA Media
Hosts announced for Radio 1’s new Weekend Breakfast show in Cardiff; Living360 names Deputy Projects Editor; Joe Hook leaves RADAR at PA Media to becomes news automation consultant
UK Media Moves including GRAZIA, FT, BBC Local
FT relaunches Political Fix podcast; Hanna Woodside promoted to Deputy Editor at GRAZIA; BBC Local appoints Investigations Editor
UK Media Moves including Stylist, Channel 5 News, Newsweek
Senior updates at The Stylist Group; Assistant News Editor hired at Channel 5 News; Rob Minto leaves Newsweek for other projects
UK Media Moves including Speciality Food, Reach plc, Irish Farmers Journal
Speciality Food appoints Acting Editor; updates at Reach; the Irish Farmers Journal supplement Irish Country Living has new Acting Editor
UK Media Moves including the FT, The Telegraph, Science Magazine
FT launches new podcast Unhedged; Science Magazine appoints European News Editor; The Telegraph hires Reporter to their money desk
UK Media Moves including Metro, POLITICO, the FT
FT appoints Chief UK Business Correspondent; POLITICO names UK Energy & Climate Editor; updates to Metro.co.uk's social team
UK Media Moves including the Express, BBC Radio Wales, The Telegraph
The Express officially launches US site; BBC Radio Wales weekday schedule changes; The Telegraph appoints Head of Audio Development
Harnessing the Power of AI for PR and Strategic Communications
While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams. During a recent webinar, experts from various areas of Cision came together to discuss the potential impact of AI on PR and strategic communications teams and how they can navigate it. Here are some of the key highlights.
UK Media Moves including BBC News, The Telegraph, Cover Media
BBC appoints Chief Political Correspondent; new Head of Social Media at The Telegraph; Cover Media names Deputy Editor
Five Burning PR Questions the State of the Media Report Answers
The relationship between journalists and strategic communicators (as we at Cision define PR, marketing and media relations professionals) is a vital one. Strategic comms professionals want to get their clients' messages out to the public, and journalists want to report on news that is relevant and informative for their audiences. However, with the ever-changing media landscape, the relationship between these two groups has become increasingly complex. In this article, we'll discuss five burning questions about strategic communicators and the relationship with journalists.
UK Media Moves including the Belfast Telegraph, The News (Portsmouth), PA Media
Belfast Telegraph appoints Mark Edwards as Deputy Head of Audience; Tom Morton is now Deputy Editor at The News, Portsmouth; Yolanthe Fawehinmi moves from The Telegraph to PA Media
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. As a result, public interest in ESG has remained high and PR and communications teams are relied upon to support brand ESG initiatives.
UK Media Moves including Guardian Media Group, BBC World Service, Reach
Debbie Klein to join the GMG board; BBC World Service updates; new role for Reach's Jenna Thompson
UK Media Moves including Vogue, The Sun, Sky News
Edward Enninful announces new role at Vogue; new hires at The Sun and Sky News
UK Media Moves including the Evening Standard, Readly, Investment Week
Dylan Jones appointed Editor-in-Chief of the Evening Standard; Readly International announces new CEO; Investment Week promotes Reporter
UK Media Moves including The Times, The Sun, Sky Sports News
The Times appoints News Editor of Scottish edition; Sophia Sleigh to join The Sun on Sunday; new role for Amar Mehta at Sky Sports News
UK Media Moves including Channel 4 News, Marketing Week, The Independent
Kathryn Samson to join Channel 4 News from STV; Marketing Week hires Rachel Lawler as News Editor; The Independent's Chris Stevenson is named International Editor
Media Coffee: What Is the State of Press Freedom?
Our latest episode of Media Coffee is a special edition exploring press freedom. In the discussion we examine how journalists, media organisations and governments can work together to uphold this vital pillar of our democracy.
UK Media Moves including BBC Northern Ireland, Bloomberg, FT
BBC Northern Ireland appoints Kevin Kelly as Head of News and Current Affairs; new beat for Bloomberg's Swetha Gopinath; role update for Sarah Provan at the FT
UK Media Moves including Cogora, Guardian US, Reach plc
Guardian US hires Jenna Amatulli from The Independent; Cogora appoints new Editor of Hospital Healthcare Europe and Hospital Pharmacy Europe; updates at Reach plc
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative AI will take us over the next decade, but first it’s important to understand the journey we’ve been on with the technology until now.