2025 Comms Report
Cision and PRWeek's 2025 Comms Report brings you the latest insightful data on the trends, challenges, and opportunities for PR and comms teams. Download the report now.
The Complete PR Pitching Guide
The Complete Guide to PR Pitching from Cision is full of tools, tactics, and tips to improve your pitches, backed up by data gathered from journalists.
5 Essential Skills PR Pros Need Right Now
In public relations, effective communication and storytelling have always been key. But let’s take a moment to acknowledge how much the media landscape has changed. Technology is advancing at lightning speed, and consumer behaviors are evolving just as fast.
The PR Guide to Working with Freelance Journalists
Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.
AI's Impact on Journalism, PR, and Media Relations
The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.
Building a Gold Medal PR Comms Strategy
The Gold Medal PR: How to Build a World-Class Comms Strategy tip sheet from Cision uses real comm strategy examples to help you build your own plan for success.
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
Is Multimedia the Key to Earned Media Coverage?
This article covers the importance of multimedia and how to effectively integrate multimedia in your PR strategy (with examples).
How to Create the Perfect PR Pitch, According to Journalists
Find out what makes the perfect PR pitch, according to reporters themselves. Learn the key elements of relevant, concise & exclusive pitches that get coverage.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
Cision Meets: Rebecca Whittington, Reach
Dr Rebecca Whittington, Online Safety Editor for Reach, spoke to us about the evolving risks journalists face online, and the impact this can have on a personal and industry level.
How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
![[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists](/content/dam/cision-uk/webinars/understanding-today's-media/sotm-webinar-on-demand-1280x720.png "[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists")
[On-Demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists
Join Cision and a panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report.
How Journalists Use Social Media: A Guide for PR and Comms Pros
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Building a PR Campaign: A Step-by-Step Guide
Craft an effective digital PR campaign in 10 steps: Includes real examples and tips for earning coverage to boost awareness, traffic, and sales.
10 Media Pitching Tips Directly From Journalists
The 10 Media Pitching Tips tip sheet from Cision will help your media pitches stand out from the crowd thanks to feedback from journalists and media outlets.
Cision Meets: Jon Wilde, Motorsport
Jon Wilde, Motorsport's Editor-in-Chief, spoke to us about the growing interest in F1, his passion for motorsports, and his plans for the Motorsport brand.
![[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media](/content/dam/cision-uk/resources/comms-teams-around-the-world-website-thumbnail-1280x720.png "[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media")
[Event] Navigating the Media Landscape: A Symposium on Misinformation in PR and Media
Join us at Bounce, Farringdon for an unmissable morning of discussion and insights on the multifaceted issue of misinformation in 2024. Thursday, June 20 | 08:30 - 11:30 | 121 Holborn, London EC1N 2TD
Cision Meets: Jossie Evans, ITV News
Should traditional broadcasters be reporting differently on social platforms? Jossie Evans, social media team lead at ITV News, spoke to us about misconceptions around the news consumption of younger people, and the importance of putting trustworthy reporting into the social media space.
7 Insider Tips for Building Better Relationships With the Media
Get more mileage out of your press releases.
7 Essential PR Metrics to Prove Impact
The 7 Essential PR Metrics to Prove Impact tip sheet from Cision identifies some of the key metrics you can use to analyse the performance of your campaigns.
40 Newsworthy Reasons to Write a Press Release + 7 Ways to Get Eyes On It
Writing an effective press release can be the key to building earning media coverage for your brand and increasing your brand equity. But first, you need a news angle.
Cision Meets: David Stenhouse, John Schofield Trust
We sat down with David Stenhouse, CEO of the John Schofield Trust, to ask about the work of the Trust and why that work is more important than ever.
5 Biggest Challenges Journalists Face Today
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.