How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here are their top five pieces of advice for effective holiday pitching.
UK Media Moves including ES Magazine, Times Radio, TechRadar and more
New role for Dipal Acharya at ES Magazine; Lucy Fisher joins Times Radio as Chief Political Commentator; Olivia Tambini promoted at TechRadar.
UK Media Moves including Heart, POLITICO Europe, ITV News and more
Zach Watson has been promoted to Managing Editor (Digital) at Heart; Aoife White is to join POLITICO Europe; Khadija Kothia has joined ITV News as Assistant News Editor
UK Media Moves including Bloomberg, PinkNews, Daily Express and more
Conrad Quilty-Harper to join Bloomberg as UK Digital Editor; Kaite Welsh is appoined Senior Audience Manager at PinkNews; Steph Spyro promoted to Environment Editor at the Daily Express
Bacardi in Good Spirits with Successful CSR Initiative
Strong Communications Strategy Backed by Effective Measurement Program Sets New Industry Standard Bacardi has changed its approach to its CSR-related communications and PR following the success of its global sustainability initiative, Good Spirited. Using measurement and analytics from Cision, the Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
UK Media Moves including Future, Reuters, New Scientist and more
Jen Bedloe is now Group Food Director at Future; Pierre Briançon returns to Reuters as a Columnist for Breakingviews; Catherine de Lange appointed Magazine Editor at the New Scientist
UK Media Moves including The Telegraph, BBC, Daily Mail and more
Camilla Turner is appointed Chief Political Correspondent at The Telegraph; Katty Kay is returning to the BBC; Francesca Washtell has been promoted to Chief Business Correspondent at the Daily Mail
The Role of Data in Refining Communications Strategies
Nowadays, businesses are more visible than ever in the digital sphere; we live in an era where memes are the social currency we trade, and the footprints we leave are digital. This enables us to gain more granular insights into our audience’s needs, preferences, and behaviours.
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Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets
Maggie Lower is Chief Marketing Officer at Cision, where she is focused on scaling lead generation, growing the Cision brand and driving execution against mid- and long-term strategic growth goals.
UK Media Moves including The Sun, New Scientist, The Mail on Sunday and more
Oliver Grady has joined The Sun as Assistant Showbiz Editor; Alexandra Thompson is now Assistant News Editor at the New Scientist; Dan Jones moves to The Mail on Sunday as Consumer Affairs and Technology Editor
3 Lessons for Creating ESG Messaging
As the IR Activations Director at Cision, Justin Ruiss creates and executes Investor Relations strategies including sales initiatives, marketing communication, knowledge and insights. Justin's background in equity and primary research helps frame his approach to IR.
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10 ESG Lessons We Learned at the 2021 NIRI Virtual Conference
Erin Payton is the Content Lead for Distribution at Cision. In her role, she develops content for multichannel marketing campaigns, creates thought leadership and fosters both brand awareness and lead generation. Away from the keyboard, she is an unabashedly enthusiastic cat mom to Mia.
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The 5 Most Impressive Press Releases from October: ESG Edition
Glenn Frates is Regional Vice President of U.S. Distribution at Cision. Glenn’s 20+ years experience in content distribution and best practices, global marketing strategies and large-scale operations management has provided him a broad perspective on what does and doesn’t work well in the Marketing/PR arena.
UK Media Moves including Hearst, Bloomberg, The Independent and more
Katherine Griffiths has joined Bloomberg as a Finance Editor; Hearst UK announces beauty team updates; Saphora Smith joining The Independent as a Climate Correspondent
Adobe: Proving the Most Accessible and Efficient Path to PR-ROI
This piece originally appeared on PR News and is republished here with permission. Most PR practitioners conflate generating a return on PR investment with proving PR value. The two, however, hold very different meanings.
UK Media Moves including The Economist, The Telegraph and Global
Christian Odendahl to join The Economist in April; new roles for Kate Bussmann and Naomi Greenaway at The Telegraph; Emily Maitlis and Jon Sopel to move from BBC to Global
Mazda: Effective Optimisation of Brand Messaging
To the UK launch of their first electric car, the MX-30, in the UK market in March 2021, Mazda engaged Cision to “understand the European reaction” to the vehicle’s earlier 2020 launch in Europe.
UK Media Moves including the Evening Standard, Noon, Monocle and more
Samantha Herbert has been promoted to Head of Digital Strategy at the Evening Standard; Beatrice Aidin joins Noon as Beauty Director; Adam Rasmi appointed Foreign Editor at Monocle
UK Media Moves including The Sunday Times, Future, STELLAR and more
The Sunday Times appoints Karen Dacre and Priya Elan to new roles at Style; Alice Ball is now Health Editor at Future; Denise Curtin is promoted to Head of Digital at STELLAR
UK Media Moves including Bloomberg, JPIMedia, Sky Sports and more
Sky Sports News makes updates to senior reporting team; Aisha Gani is now a Fintech Reporter Bloomberg News in London; Rachel Mackie appointed as a Crime Reporter at The Scotsman and The Edinburgh Evening News
UK Media Moves including InfoPro Digital, Professional Pensions, The Herald and more
Editorial team updates at InfoPro Digital and Professional Pensions; Kathleen Nutt joins The Herald in Glasgow as Political Correspondent
2022 PR and Marketing Predictions
How have the events of the last few years changed the role of PR, marketing and communications teams? How does social media continue to impact the consumer brand experience? What are the new and emerging trends brands need to prepare for now in order to capitalize on them later?
UK Media Moves including Hearst, The Times, Reuters and more
Eleanor Jones appointed Commissioning Editor for Hearst Studio; Henry Zeffman is now Associate Political Editor at The Times; Rachel Savage made Africa Senior Markets Correspondent for Reuters
UK Media Moves including GB News, Reuters, GQ and more
Mick Booker is now Editorial Director for GB News; Mike Christensen appointed European Lifestyle Editor for British GQ; Jennifer Rigby joins Reuters as Global Health Correspondent
UK Media Moves including TRF, The Times, GRAZIA and more
Thomson Reuters Foundation appoints Anna Jay as Head of Audience Development; James Beal now Social Affairs Editor at The Times; new roles for Jane McFarland and Emma Rowley at GRAZIA