2025 Comms Report
Cision and PRWeek's 2025 Comms Report brings you the latest insightful data on the trends, challenges, and opportunities for PR and comms teams. Download the report now.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Move From a Reactive to Proactive Communication Strategy
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
16 Effective AI Prompts for PR Pros
With this tip sheet from Cision, you'll discover 16 starter prompts that allow you to use generative AI to get closer to your goals.
How to Write a Press Release Headline That Actually Gets Noticed
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.
7 Best Practices for Using Generative AI in PR
With this tip sheet from Cision, you'll learn how to get the most out of generative AI and seven strategic ways to integrate it into your workflows.
PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management
PR industry experts share their thoughts on the PR trends they expect to see emerge in the next 12 months.
The Complete Guide to Generative AI in PR & Comms
With this comprehensive guide from Cision, you'll learn how to take advantage of the opportunities of using generative AI in PR.
Success Tips for Starting Your PR Career
This article explores Cision's top tips and practical advice for PR and communications professionals to help them succeed when starting out their careers.
How to Build Brand Loyalty as a PR Professional
Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.
10 Ways to Amplify Your Press Release Content | Cision
With this tip sheet from Cision, you'll learn how to make the most of your press release content by developing a multi-channel communications campaign.
Media Relations Strategies to Bring to 2025
What can PR teams do to build those all-important relationships in an increasingly digital-first world?
Top Online Newsroom Tips (and 7 Examples to Inspire You)
Boost SEO, brand credibility, and media engagement with these top online newsroom tips and examples.
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.
7 Strategies to Grow Your PR Agency
7 strategies for PR agencies to attract more clients and grow their business, even during challenging times.
Technology Conferences PR Pros Shouldn't Miss in 2025
Technology conferences are back on the agenda in 2025, with tech giants like Nvidia, Microsoft, and Apple hosting their own events. Take a look at this calendar of when they're taking place.
10 PR Tactics to Bring to Your Strategy in 2025
Whatever your big picture strategy is for 2025, you’ll need to get your PR tactics on point to make it a reality.
Top Articles for PR & Comms Teams to Prepare for 2025
Start preparing for 2025 with these articles and improve your media relationships, boost your workflows, and demonstrate impact.
Your Toolkit for PR Success in 2025
Prepare for PR success in 2025 with these key resources! Use this toolkit to learn best practices and strategic approaches so you can prepare for the next year.
The AI Maturity Model: Level Up Your PR Knowledge
Can AI support PR teams? Discover how you can integrate AI in PR using the CASED framework and understand how it connects with the AI maturity level.
New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025
Boost your PR strategy in 2025 with these New Year’s resolutions for crisis management, targeted outreach, and impactful KPIs that prove real value.
The Complete Guide to Crisis Communication
Protect your brand from a PR crisis. Get The Complete Guide to Crisis Communication and learn how you can build an effective crisis communication strategy.
How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.
The Rise of Generative AI and What It Means for the Communications Industry
The world of public relations – one driven by words and images – has already started to embrace generative AI.
Podcasting for PR: A Guide to Starting Your Own Podcast
Is launching your own podcast the right move for your PR strategy? Find out with Cision’s guide that includes key considerations and seven steps to get started.