BREAKING NEWS Cision announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven communication solutions
Simon is the Content Marketing Manager at Cision UK. He worked as a journalist for more than a decade, writing on staff and freelance for Hearst, Dennis, Future and Autovia titles before joining Cision in 2022.
Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that’s going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with...
Forget about Magic 8 Balls, tarot card decks, or even Siri and Google: The answers you’re looking for (at least as they pertain to public relations and the future of media) are right here.
Sentiment analysis is the process of looking at text and determining the emotion behind the statements or opinions. We look at the finer details and demonstrate how to use it effectively.
Read our PR guide to learn what makes freelance journalists tick and how you should approach building relationships with them.
The rising prominence of artificial intelligence (AI) has left many questions about how it will impact journalism and PR.
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
For PR professionals, understanding the challenges journalists face can better position them to build relationships and get their brands' stories shared.
The full 2024 State of the Media Report is available to download now, but if you’re looking for some quick journalist statistics, we’ve pulled out takeaways from the data to give you food for thought.
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
When do you know it’s time to upgrade your PR software? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits, and tips for getting executive buy-in.
Brand mentions are happening around the clock, online, in print, in broadcast, and across social media platforms – and if you’re not aware of your brand sentiment, you’ll never know where you sit in the overall conversation.
Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months,...
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we ...
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.
