2025 PR and Comms Content Planning Calendar
Want to elevate your 2025 PR strategy? Download our PR and Comms content planning calendar to access key dates, expert tips, and industry best practices.
PR Handbook: How to Get Media Coverage in France
Pitching your story to publications overseas can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in the market. The PR Handbook: How to Get Media Coverage in France dives into the French market to highlight some crucial insight for PR professionals.
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
Battle of the Christmas Adverts 2023
Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.
How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
ICYMI: Cision's Top Guides & Reports of 2023
With 2023 coming to a close and a new year rapidly approaching, now is the perfect time to reflect on the past year, lessons learned – and start setting the stage for a successful 2024. In the always-on, ever-evolving PR and comms industry, staying informed and ahead of the curve is crucial to making thoughtful, strategic decisions. That's why we’ve gathered the five most essential reports from the past year - enriched with key industry data and expert insights – for you to review and leverage in your 2024 strategy development.
Black Friday 2023: Media Snapshot
Arriving the Friday after Thanksgiving in the US, Black Friday signifies the start of Christmas shopping season for many, with discount prices leading to a highly profitable period for retailers. Black Friday has grown into a global event, driven by online retailers who’ll often continue their sales into the following week with “Cyber Monday”. But how did UK consumers respond to retailers in 2023?
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
We look at the brands, products, speakers, and topics that generated the most buzz during the most recent CES – and what these findings mean for PR teams and brand owners going into this year’s event. Whether you're preparing for the next CES specifically or crafting your 2024 events strategy overall, these insights and takeaways will help inform key decisions.
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Use data to build better pitches and maximise the impact of your earned media.
The Art of Social PR
This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.
The Ultimate Guide from PR Newswire on Creating a Compelling Press Release
Explore PR Newswire's comprehensive guide to crafting compelling press releases. This resource provides valuable insights and expert tips to help you create engaging and impactful announcements that capture attention.
Leveraging the Power of Brand-Building Stories
This guide provides a blueprint for cutting through the noise to get your release onto the screens and into the inboxes of the people you want to reach. Download the guide now to ensure you’re setting your story up for ultimate success.
Press Release Distribution: The “Who, What, When, Where” of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news..
2023 AI Media Landscape Report
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI). Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
Leveraging AI in PR: A Guide for Brands Navigating Cancel Culture
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. We’ve taken a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Our new e-book outlines the pivotal role artificial intelligence (AI) can play in helping PR and communications professionals analyse and respond to this phenomenon.
Guide to Boosting Engagement Through Paid Content Placement
We’ve curated three resources to help you navigate paid content placement as a tool in your PR strategy. Download the toolkit to learn how to boost engagement with your comms using paid content placement.
From AI to Z: A Starter Guide to Using Generative AI in PR & Comms
In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future. However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.
Green Finance Media and Social Landscape Report
As sustainability and climate change become increasingly important topics, the financial world is increasingly looking at its green credentials. ‘Green Finance’ in its simplest terms, is any structured financial activity that has been created to ensure a better environmental outcome and a more resilient future. It’s a broad, complicated and often controversial topic for PR and comms teams to navigate.
How the Media Reacted to Rishi Sunak’s Net Zero Policy U-Turn
Prime Minister Rishi Sunak’s recent U-turn on the UK’s net zero pledge sparked headlines across the media, with a range of voices across politics, business and climate groups reacting to the controversial policy switch.
5 Creative Ways to Amplify Your News Beyond the Press Release
In this guide, we will give you some creative, multichannel "toppings" you can add to your comms strategy – beyond the press release – to create an outside-the-box content experience that helps your brand stand out from the pack.
Press Release Innovations New Era
Rethinking the Press Release: Innovations for a New Era of Earned Media provides a blueprint for implementing the latest tools and best practices for strategizing, planning and executing press releases that amplify your brand story.