2025 PR and Comms Content Planning Calendar
Want to elevate your 2025 PR strategy? Download our PR and Comms content planning calendar to access key dates, expert tips, and industry best practices.
2024 State of the Media Report: Arts & Entertainment Edition
Discover what makes arts and entertainment journalists tick. Download the 2024 State of the Media edition to boost media coverage in this industry.
The Complete Guide to PR Measurement
Your comprehensive guide to the who, what, why, and how of PR measurement. Understand, inform, and prove the impact of your PR strategy.
Four Ways to Use Social Media for PR
PR and comms teams don’t have to limit their social strategies to just posting media announcements or organizational updates.
2024 State of the Media Report: Food and Beverage Edition
In the 2024 State of the Media, more than 500 identified as Food & Beverage journalists. With that in mind, we examined the data to look at the implications for PR pros.
Holiday Gift Guide Pitching Kit
In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it.
How to Become Journalists’ Favourite PR Pro
We asked 3,000 journalists what they want – and what they don’t want – from PR professionals.
2024 State of the Media Report: Automotive Edition
In the 2024 State of the Media, nearly 300 identified as Automotive & Motorcycle journalists. With that in mind, we examined the data to look at the implications for PR pros.
The Complete Guide to Effective Media Monitoring for PR
Media monitoring has always been critical for PR and comms teams, but never has it been more essential – or more complex. This guide will tell you everything you need to know on the subject.
Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
Practical advice to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.
2024 State of the Media Report: Science and Medicine Sector - By the Numbers
Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.
The Complete Guide to PR Pitching
The Complete Guide to PR Pitching offers essential tools and tactics for crafting compelling media pitches, building relationships with journalists, and enhancing your earned media strategy.
Gold Medal PR: How to Build a World-Class Comms Strategy
Discover the strategies that lead to PR success - whether you're going for the gold or reaching for top tier coverage.
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
10 Media Pitching Tips
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.
7 Essential PR Metrics to Prove Impact
Whether you’re just getting started with data and analytics, or looking to refine your PR measurement strategy, this tip sheet can help. We’ve outlined the best PR metrics to measure the effectiveness of your PR efforts.
The 2024 State of the Media Report
This year, we surveyed 3,000 journalists globally to uncover their main challenges, such as changing audience behaviours, industry downsizing, and AI's rapid growth. We explore how these challenges affect media relations teams and the opportunities they offer.
Crisis Comms Checklist
A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.
PR in the Age of Misinformation: Building and Maintaining Brand Trust
PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.