The Complete Guide to Crisis Communication
Protect your brand from a PR crisis. Get The Complete Guide to Crisis Communication and learn how you can build an effective crisis communication strategy.
Your Toolkit for PR Success in 2025
Prepare for PR success in 2025 with these key resources! Use this toolkit to learn best practices and strategic approaches so you can prepare for the next year.
The AI Maturity Model: Level Up Your PR Knowledge
Can AI support PR teams? Discover how you can integrate AI in PR using the CASED framework and understand how it connects with the AI maturity level.
Pitching for Event PR: 6 Tips for Smarter Media Outreach
Want to streamline your media outreach for your next event? Download our Events Pitching Guide and use these tips to spark the journalists’ interest.
2024 State of the Media Report: Arts & Entertainment Edition
Discover what makes arts and entertainment journalists tick. Download the 2024 State of the Media edition to boost media coverage in this industry.
The Complete Guide to PR Measurement
Your comprehensive guide to the who, what, why, and how of PR measurement. Understand, inform, and prove the impact of your PR strategy.
2025 PR and Comms Content Planning Calendar
Want to elevate your 2025 PR strategy? Download our PR and Comms content planning calendar to access key dates, expert tips, and industry best practices.
Four Ways to Use Social Media for PR
PR and comms teams don’t have to limit their social strategies to just posting media announcements or organizational updates.
2024 State of the Media Report: Food and Beverage Edition
In the 2024 State of the Media, more than 500 identified as Food & Beverage journalists. With that in mind, we examined the data to look at the implications for PR pros.
Holiday Gift Guide Pitching Kit
In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it.
How to Become Journalists’ Favourite PR Pro
We asked 3,000 journalists what they want – and what they don’t want – from PR professionals.
2024 State of the Media Report: Automotive Edition
In the 2024 State of the Media, nearly 300 identified as Automotive & Motorcycle journalists. With that in mind, we examined the data to look at the implications for PR pros.
The Complete Guide to Effective Media Monitoring for PR
Media monitoring has always been critical for PR and comms teams, but never has it been more essential – or more complex. This guide will tell you everything you need to know on the subject.
Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
Practical advice to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.
2024 State of the Media Report: Science and Medicine Sector - By the Numbers
Get insight into science and medicine journalists' their unique challenges and preferences when working with public relations teams.
The Complete Guide to PR Pitching
The Complete Guide to PR Pitching offers essential tools and tactics for crafting compelling media pitches, building relationships with journalists, and enhancing your earned media strategy.
Gold Medal PR: How to Build a World-Class Comms Strategy
Discover the strategies that lead to PR success - whether you're going for the gold or reaching for top tier coverage.
2024 State of the Media Report: Finance Edition
In the 2024 State of the Media, more than 800 identified as covering Business & Finance. With that in mind, we examined the State of the Media data to look at the challenges and implications for the PR pros seeking to work with finance reporters.
PR & SEO: A Beginner's Guide
Whether you’re new to PR, unfamiliar with SEO principles and best practices, or both, this tip sheet outlines five key ways to get started with SEO and bring more visibility to your PR content.
2024 State of the Media Report: Tech Edition
In the 2024 State of the Media, more than 500 identified as covering Technology & Engineering. With that in mind, we examined the data to look at the implications for PR pros.
10 Media Pitching Tips
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.