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PR NEWSWIRE

Cision PR Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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The Growing Importance of ESG in Communications

Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.
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OUTREACH

CisionOne Outreach

Connect with the Right People to Amplify Your Stories. Effortlessly.

CisionOne Outreach. Proactively discover the journalists and influencers who will tell your story best with the world's most accurate, global database of AI and human-validated media profiles.
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2024 State of the Media Report

Now in its 15th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies.
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MONITORING & ANALYTICS

CisionOne Monitoring

Discover the Stories That Impact Your Brand. In Real-Time.

CisionOne Monitoring. See the most relevant news, trends and conversations that matter to your brand with the world’s most comprehensive monitoring service.
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Stance: The Next Generation of Sentiment Analysis

Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale.
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INSIGHTS

Cision® Insights

Insights for Data-Driven Comms Strategies

The combination of expert Analysts with advanced brand tracking technology to understand what your audience is saying, why they’re saying it, and what you should do next.
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The PR Lifeline:
A guide on how to manage a PR crisis

This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis.
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JOURNALIST SERVICES

Cision®

Our Services for Journalists

We’ll connect you with other journalists, influencers and the best in the PR community to bring you all the information you need for great stories and career success.
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On a deadline and need editorial?

Our free Media Request service can help you get content, samples, interviews and quotes when you’re in a hurry and when you need it most.
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WHITE
PAPERS

Unlocking the Insights That Matter

3 Top Measurement Strategies

Turning data into actionable insights is one of the biggest challenges communications leaders face.

It can be relatively straightforward to collect information, but managing, organising and extracting insight from that data is key if brands want to craft compelling comms stories.

What kind of analysis is best for PRs looking to evolve their measurement journey? And how can Cision help? In Unlocking the Insights That Matter: 3 Top Measurement Strategies, we look at:

Choosing the right combination of KPIs that align with your PR goals
Going beyond reaching a target audience and identifying opportunities to reach new customers
Establishing core competencies and selecting “reputational pillars”, the themes or attributes you want your brand to be known for

Download Unlocking the Insights That Matter to learn how Cision Insights helped investment firm BlackRock understand key indicators driving the conversation around its brand, as well as how to use this information to inform future strategy.

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