The cost-of-living crisis is having an ongoing impact on UK consumers and retailers. Supermarkets are finding themselves increasingly at the centre of media coverage as they deal with everything from stock shortages to price battles and loyalty schemes.
Cision’s latest Insights report looks at earned media coverage relating to UK supermarkets (Aldi, Asda, Co-op, Iceland, Lidl, M&S, Morrisons, Sainsbury’s, Tesco and Waitrose) from the first half of 2023.
Download our UK Supermarkets Trend Report for details on:
- How supermarket own brand products can play a key role in a brand’s reputation
- The competitiveness of the loyalty card space and the impact of lowering the price of milk
- Key moments like the King’s Coronation, Valentine’s Day and Easter driving coverage
If you’d like to know more about earned media coverage of UK supermarkets in 2023, download our insights reports now.
And if you’re keen to understand more about the retail sector and how we can help shape your media impact, check the Cision Insights demo box on the form and one of our experts will get in touch to arrange a consultation.