The race to become Scotland’s new First Minister and lead the Scottish National Party (SNP) saw Humza Yousaf emerge as winner over fellow candidates Kate Forbes and Ash Regan.
Nicola Sturgeon’s abrupt resignation quickly thrust the SNP into the UK media spotlight, but how exactly did the leadership race unfold?
Cision Insights has created an in-depth report examining candidates’ press mentions, media share across traditional and social media, and the topics of discussion that dominated coverage.
Some of the findings of the report include:
- How Humza Yousaf was able to achieve the most headline mentions of the three candidates, even before his victory was announced
- Scottish Independence was the biggest focus of discussion with 40% of all coverage mentioning it – second was gender and sexuality rights following recent controversy around the Gender Reform Bill and Kate Forbes’ comments on same sex marriage
- Despite a rise in SNP coverage across the campaign, it was still Nicola Sturgeon’s shock resignation that provided the biggest peak in news attention
If you want to learn more about media coverage of the SNP leadership race, download our insights report now.
And if you want to know how we can help your organisation or brand understand its media impact, check the Cision Insights demo box on the form and one of our experts will get back to you for a consultation.