Make the most of PR’s most effective tool: the press release
Of all the tools public relations professionals have in their arsenal, the press release remains one of the most powerful for getting a client's story in front of a wide range of audiences. Cision’s annual State of the Media report consistently shows that the majority of journalists want to receive press releases from PR pros. Journalists repeatedly cite press releases as their number one source for generating content or story ideas. Our data also show that millions of visitors go to PRNewswire site every week specifically to view press releases.
Some organisations, however, don't always take advantage of the press release as a platform to announce newsworthy information to journalists, customers and other key stakeholders. Oftentimes, that obstacle lies in not realising which information is newsworthy.
In this guide, we're uncovering all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.
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