Expand Your Brand With This Podcasting Guide
Over the last 20 years, the podcast universe has expanded and is now reaching more diverse audiences than ever before and offering content across a wide spectrum: From news and entertainment to psychology and art.
But in this “something for everyone” world, how does PR fit in, if at all? And why are podcasts important?
For PR teams, podcasts can help open the door to more nuanced storytelling, build brand credibility, and establish thought leadership. We created a guide that explains everything you need to know about adding podcasts to your strategies.
Fill out the form and get tips for starting a podcast, as well as learn its advantages.
What’s in the PR Guide to Podcasting?
Podcasts offer PR teams unique advantages other media can’t, and they can help you convey key messages authentically, and accurately. In this guide, we explore how PR and communications professionals can (and should) add podcasts to their traditional media relations toolkit. We explore podcasting’s impact and the benefits it can bring, as well as share the most effective ways to monitor them for brand mentions.
The PR Guide to Podcasting equips you with everything you need to know about bringing podcasting into your PR strategy, including:
- The advantages podcasting can bring to your brand
- Best practices for pitching guests for podcasts
- Benefits, challenges, and tips for starting your own podcast
- How to measure podcast success
Get the podcasting guide and learn how you can make your brand’s voice not just seen or read but truly heard through the power of podcasts.
Explore New Opportunities With This Guide to Podcasting
Adding a new earned media channel to your PR strategy can bring you fresh opportunities to build relationships, secure coverage, and generate thought leadership. Additionally, podcast content offers an authenticity that scripted marketing materials struggle to match. This authenticity can resonate more deeply with audiences compared to heavily polished communications.
Whether you’re considering adding podcasting to your PR strategy and want some tips for starting a podcast, or you’re just curious to see its benefits and potential challenges, this guide is the perfect place to start.
Complete the form and get access to this podcasting guide for PR pros.
Please fill out the details across the page to download the guide. NOTE: the demo check box is optional and should only be ticked if you'd like a CisionOne demo.