An Influence Framework for PR

BREAKING NEWS Cision announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven communication solutions

Learn More

PR NEWSWIRE

Cision PR Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
Explore the Power of PR Newswire

The Growing Importance of ESG in Communications

Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.
GET THE GUIDE
OUTREACH

CisionOne Outreach

Connect with the Right People to Amplify Your Stories. Effortlessly.

CisionOne Outreach. Proactively discover the journalists and influencers who will tell your story best with the world's most accurate, global database of AI and human-validated media profiles.
Meet CisionOne

2024 State of the Media Report

Now in its 15th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies.
GET THE REPORT
MONITORING & ANALYTICS

CisionOne Monitoring

Discover the Stories That Impact Your Brand. In Real-Time.

CisionOne Monitoring. See the most relevant news, trends and conversations that matter to your brand with the world’s most comprehensive monitoring service.
Meet CisionOne

Stance: The Next Generation of Sentiment Analysis

Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale.
GET THE REPORT
INSIGHTS

Cision® Insights

Insights for Data-Driven Comms Strategies

The combination of expert Analysts with advanced brand tracking technology to understand what your audience is saying, why they’re saying it, and what you should do next.
Explore the Power of Insights

The PR Lifeline:
A guide on how to manage a PR crisis

This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis.
GET THE GUIDE
JOURNALIST SERVICES

Cision®

Our Services for Journalists

We’ll connect you with other journalists, influencers and the best in the PR community to bring you all the information you need for great stories and career success.
Explore Our Journalists Services

On a deadline and need editorial?

Our free Media Request service can help you get content, samples, interviews and quotes when you’re in a hurry and when you need it most.
Submit a Request
Get Started

Influence Is More Than Influencers

Lately, when we talk about influence the word "influencer" comes to mind. But that would just be scratching the surface of the world of influence.

Influence is many things and it’s important to understand all aspects of it in order to tap into it most effectively.

THE INFLUENCE FRAMEWORK FOR PR EXPANDS ON:

What is influence?
Principles of influence
Working with an influencer
And everything in between

Utilise the framework of influence to help tell your brand’s story to the right people in the right place at the right time.

Incorrect information? Clear the form.

Email:*

Company:*

First Name:*

Last Name:*

Phone Number*

Country/Region:*

State: *

Job Role:*

Job Title:*

Main Product of Interest:

YES, I would like a FREE demo. Please contact me.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.