Your Handbook to Securing a Spot in Seasonal Gift Guides
Fall might get you excited about pumpkin spice lattes and Halloween decorations, but this is also the time to start planning for the upcoming holiday season. (And by that, we don’t mean ordering your ugly holiday sweater.)
Holiday preparations start early for PR professionals representing consumer-facing brands, especially as journalists connected to the retail sector are inundated with pitches during this period. Securing a spot in a seasonal gift guide is a great way to get earned media, increase sales, and boost the bottom line. But first, your pitch needs to impress journalists. So how can you win their attention?
In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it. Based on survey data from over 300 real-life journalists, this toolkit covers:
- Three key steps for holiday gift guide pitching
- What makes a “perfect” pitch – as told by journalists
- How to find the right journalists for your pitch
- A starter list of publications and dates to target
Holidays are already a busy and stressful time for everyone. Pitching doesn’t have to be.
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