Holiday Gift Guide Pitching Kit

Secure a Spot in Seasonal Gift Guides

Fall might get you excited about pumpkin spice lattes and Halloween decorations, but this is also the time for PR professionals representing consumer-facing brands to start planning for the upcoming holiday season (and by that, we don’t mean ordering your themed holiday sweater).

Securing a spot in a seasonal gift guide is a great way to get earned media, increase sales, and boost the bottom line. But first, your pitch needs to impress journalists, and that’s no easy task.  Journalists connected to the retail sector are inundated with pitches during this time, making it one of their busiest periods – and one of the most difficult times to get on their radar.

So, how can you win their attention? This guide will help you get ahead of the competition you face for journalists’ time, resources, and the coverage they can grant.

Complete the form to download the Holiday Gift Guide Pitching Kit.

Crafting the Perfect Pitch for the Holiday Season?

To make sure your brand capitalizes on the holiday season, you need to get them in front of the right people. Journalists and media outlets are going to be inundated with pitches from professionals just like you, trying to do the same thing. You need to stand out.

A strong, compelling, and relevant pitch is one of the best ways to grab a journalist’s attention. While there are different ways to craft a pitch and showcase what you propose, one of the key ways to stand out is to understand the journalist’s or media outlet’s audience. Tailoring your content so it's relevant and interesting to them will get you the coverage you’re after, helping your message reach the relevant people.

Find out more about holiday gift guide pitching best practises with our toolkit, with advice crafted from the responses of journalists who cover the retail sector.

Fill out the form to get your copy of the Holiday Gift Guide Pitching Kit.

What’s Included in the Holiday Gift Guide Pitching Kit?

In the Holiday Gift Guide Pitching Kit, we share ways to increase your chances of getting journalists and media outlets to notice your pitch – and act on it. At one of the busiest times of year, anything you can do to stand out will help your content be picked up and distributed.

We created this toolkit based on survey data gathered from over 300 journalists covering the retail sector. Inside, you’ll find:

• Three key steps for holiday gift guide pitching
• What makes a “perfect” pitch – as told by journalists
• How to find the right journalists for your pitch
• A starter list of publications and dates to target

Holidays are already a busy and stressful time for everyone, but pitching doesn’t have to add to that stress. This toolkit will help.

Download your copy of the Holiday Gift Guide Pitching Kit by completing the form.