The video game industry's largest trade event returned as a live in-person event in 2022 after two years of Covid disruption. Taking place at the end of August, gamescom 2022 saw an estimated 250,000 people pass through the Koelnmesse in Cologne.
To mark its return, Cision’s Global Insights team looked at gamescom’s media coverage and the reactions of attendees. Download our report to learn which games generated the most buzz, who were the top brands, and the surprise brands that made their presence known.
Some key takeaways include:
Social media improved gamescom’s visibility, helping it recover after a two-year Covid slump
The on-site format increased the visibility of hardware and non-gaming brands and improved overall media sentiment
Sustainability and mental health struggled to find traction in the media discussion, despite attention on both topics in articles prior to the event
If you’re keen to learn more about how events like gamescom can be used as a communications platform, download the gamescom 2022: Media Trends Report now.
