Artificial intelligence (AI) has been dominating the headlines in 2023, thanks to the emergence of generative tools like ChatGPT, Midjourney and DALLE-2.

In the PR and communications industry, a world deeply rooted in the power of words, imagery and creativity, we’re already witnessing the profound impact of AI. There’s no doubt that this technology offers a plethora of exciting possibilities and opportunities for the future.

However, this transformation is not without its own set of challenges. And given the abundance of AI-related information and conversations, it can be difficult to know where to begin.

From AI to Z: A Starter Guide to Using Generative AI in PR & Comms is designed to help PR and comms teams understand the technology and embrace the potential. Within the guide, you’ll also find the information you need to:

  • Understand how generative AI can enhance your team’s workflow and creative output
  • Understand, anticipate and navigate the challenges of generative AI
  • Ensure ethical, responsible usage of generative AI tools

Download our free guide to using generative AI in PR and communications, and start reaping the benefits of generative AI today.

Please fill out the details across the page to download the calendar. NOTE: the demo check box is optional and should only be ticked if you'd like a Cision demo.

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