Modern communications teams have access to more content and data than ever before, spanning earned, owned, paid and shared across many different multimedia formats.

With more and more information being collected, this presents new challenges (and opportunities) for comms professionals.

Only 23% of communications leaders feel confident in their ability to measure their efforts in a meaningful way, according to the 2021 Global Comms Report, so it’s vital that teams establish ways to make sense of data and use it to drive their business forward.

In Four Data-Driven Habits of Top Comms Teams, we look at:

  • Using tools, talent and tech to drive actionable insights

  • Developing KPIs that align with overall business objectives

  • Connecting outputs to outcomes

  • Using a measurement solution to prove ROI and improve performance

Download Four Data-Driven Habits of Top Comms Teams to learn how to leverage data and improve performance over time.

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