Getting your story to the right audience is all about nailing your pitch
The PR pros at Cision know the overwhelming feelings that can come with strategising the next campaign. A great PR campaign may start with a great story, but getting your story to the right audience is all about nailing your pitch. Today, audiences, journalists, and influencers alike are inundated with more pitches and leads than ever before. How do they know your story is the one they need to follow?
The Secret to Successful Pitching in PR is an essential guide to ensuring your resources are well-positioned to generate the engagement you’re after.
This book also addresses:
- What successful PR teams need from their contact lists.
- How to leverage databases to enrich your connections.
- How to find the right journalist for the job.
- Assessing the metrics and analytics behind your engagement.