European Communication Monitor 2019

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PR NEWSWIRE

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The Growing Importance of ESG in Communications

Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.
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OUTREACH

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2024 State of the Media Report

Now in its 15th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies.
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MONITORING & ANALYTICS

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Stance: The Next Generation of Sentiment Analysis

Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale.
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INSIGHTS

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The PR Lifeline:
A guide on how to manage a PR crisis

This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis.
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JOURNALIST SERVICES

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Exploring trust in the profession, transparency, Ai, and new content strategies

This year's edition of the European Communication Monitor, supported by Cision Insights, sheds light on five pressing issues in today's comms universe: trust, transparency, advocacy, content strategies and emerging tech.

THIS REPORT HIGHLIGHTS SOME INTERESTING FACTS ON THE MULTI-FACETED VIEW ON TODAY'S COMMUNICATORS:

Trust in strategic communication and public relations: The general public scores PR professionals 27.6% in terms of trustworthiness
Transparency: Only 7.7% of organisations find it difficult to be transparent about their purpose, mission, and vision
The current media trifecta shift: 57.9% of communication practitioners across Europe confirm a rising importance of earned media during the last three years

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