Maximise Your Media Outreach with this Guide to PR Pitching
Journalists are the original influencers. Their ability to reach audiences far and wide with critical information they can act on is the kind of reach and influence that most brands can only dream of – which is why good PR pitching is so important.
Knowing how to pitch properly is key to getting on journalists' radar, which is critical for comms professionals whose job is to grow brand awareness and enhance brand reputation. And yet, trying to figure out what journalists want, and how to get their attention, remains a constant struggle.
Until now. We've combined decades of industry experience and over a decade’s worth of journalist research to tackle PR pitching once and for all.
Fill out the form to download The Complete Guide to PR Pitching.
How to Pitch to Journalists
In this guide, you’ll find valuable PR pitching tips to enhance your media outreach efforts and build relationships with journalists. For instance, most journalists won’t even consider a pitch that doesn’t appear to be relevant to them or their audience, you’re sending it to, a fact that is backed up by research from our own 2024 State of the Media report. Knowing what to include with your pitch to make it more enticing and give it more context is also a key element to consider.
Another PR pitching tactic that is often underutilised (and underrated) is identifying the right journalists for the story, event, or product you’re pitching, which is often easier said than done. The media landscape changes quickly, and it’s hard to keep up with all the changes unless you have a good strategy in place (or the right tools).
In The Complete Guide to PR Pitching, we take a deep dive into all these important elements of pitching, based on feedback from thousands of journalists, to share tactics and approaches that will bring you results.
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What’s Included in Our Guide to PR Pitching?
This resource is more than a series of PR pitching tips; it’s a step-by-step guide of how to find the right journalists and create pitches that will get responses. You’ll find immediate actions you can take with your pitches, informed by data collected from journalists from around the world.
Discover the most effective ways to:
- Find and connect with the right journalists
- Develop compelling, high-quality pitch ideas
- Craft attention-getting pitches
- Execute thorough, proactive media outreach
From tried-and-true approaches to new best practices, this PR pitching guide covers everything today's PR and media relations professionals needs to know about results-oriented media outreach.
Get The Complete Guide to PR Pitching by filling in the form.