Your Guide to Proving the Impact of Your Campaigns with PR Measurement
In PR, a strategy that isn’t informed by data isn’t a strategy at all. That’s why PR measurement is an essential tool for PR and comms teams. Not only does the right data give you a competitive advantage, but your C-suite relies on your insight to inform key decisions.
While metrics like advertising value equivalency (AVE) provide some insight into the impact of PR’s efforts, these "go-to" metrics do not tell the whole story. To better understand your brand, audience, and impact of your efforts, you need more granular data; otherwise, you’re doing your strategy – and your team – a disservice.
And while there is no shortage of metrics you can track with PR measurement tools, understanding what to measure, how to apply it, or even where to start can be a challenge in and of itself. That’s why we’ve created a guide to measurement in PR that answers all these questions and more.
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Understanding PR Measurement Metrics
With so many PR measurement metrics to track, it can be hard to know which ones are the most relevant for your brand and strategy. This guide will help you identify the right metrics to track for your goals, why they matter, and how to integrate them into an effective PR strategy. Learn more about specific metrics to consider tracking – plus how to measure and analyse them – such as:
- Reach
- Conversions
- Impressions
- Engagement
- Brand mentions
Another critical element: You’ll need the right PR measurement tools to make sure you have the most accurate and reliable data from which to draw insights. These can range from CisionOne, Google Analytics, Buffer, and more. Different tools will provide data on different metrics and platforms, so choosing the right ones ensure you’re prepared for everything. This guide will also help you identify the right tools for your team’s unique needs.
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What’s Included in The Complete Guide to PR Measurement?
The Complete Guide to PR Measurement dives deep into everything you need to know about untangling all the data and analytics available, showing results, building strategies, and proving your value. Use this guide to discover:
- The fundamentals of PR measurement
- Why measurement matters and how to apply it
- Expert measurement strategies and techniques
- Top tools and platforms for effective measurement
Measurement in PR is an indispensable arrow in every PR and comms team’s quiver. Use this guide to understand and master it to inform your strategy.
Get The Complete Guide to PR Measurement by filling in the form.
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