Tap Into the Power of AI for Public Relations
Artificial intelligence (AI) is not a new technology – it's been around for decades. But generative tools like Gemini and ChatGPT have been expanding into many sectors and industries, including PR and communications. So how does AI in PR work?
PR teams are still figuring that out. According to a 2025 Cision/PRWeek survey of senior PR and communications leaders, one third of comms teams use generative AI on a regular basis, and another third have begun experimenting with it. But how effectively are they using it? According to the same survey, only 30% of PR and comms leaders feel “very confident” their company is well positioned to take advantage of AI’s benefits.
In the interest of increasing those numbers – and helping PR teams take advantage of all that AI has to offer – we created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
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What's in the Complete Guide to Using AI in PR?
The use of AI in public relations is a complex subject, and it can quickly become overwhelming. But our guide covers everything you need to know:
- The History of AI in PR: Learn how this technology has evolved in AI, from sentiment analysis to generative AI-driven content creation.
- Opportunities and Challenges of AI in PR: Find out the use cases for integrating AI into PR activities, uncover how generative AI can enhance your comms efforts, and see its potential challenges.
- How to Get Started With Generative AI: Use this five-step guide to start your generative AI journey on the right foot and discover its potential.
- Best Practices for Using AI for PR: Explore six of our best tips and get practical advice, from developing internal processes to using AI ethically.
- The Human Factor: When thinking about the future of using AI in public relations, where does that leave humans? Discover how humans can work in tandem with technology.
- AI Prompts for Specific PR Tasks: To make it easier for you to use generative AI, we’ve listed conversation starters to help you get closer to your goals.
- Need-to-Know Terms: ML? LLM? NLP? Not sure what these mean? Check out our cheat sheet and get definitions for common AI-related terms.
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Who Will Benefit From "The Complete Guide to Generative AI in PR & Comms"?
PR and communications teams are still learning how to effectively integrate AI into their workflows. We created this guide for PR professionals across all industries to empower them with the information they need to make the most of this technology and offer them support while navigating its challenges.
AI in public relations, particularly the use of generative AI, is here to stay. Whether you’re thinking about implementing an AI strategy or improving your current ways of using this technology, this guide gives you everything you need to leverage its capabilities.
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