How AI Can and Will Empower PR and Comms Teams
Generative AI has myriad applications across many industries and sectors, and the PR and comms world is no exception. But artificial intelligence in public relations is a complex and, at times, scary subject. While it offers a multitude of solutions, it also generates a lot of questions: How can AI support PR professionals in their role? Will it affect human jobs, and if so, how?
Our new guide explores these questions and more, using what we call the AI Maturity Model and the CASED framework. Cision’s Executive Director of AI Strategy, Antony Cousins, designed these frameworks to help PR and comms teams better understand where this technology is heading and how it will fit into the industry at large.
The AI Maturity Model: Level Up Your PR Knowledge looks at the three stages of AI development in the role of PR, examines how the AI maturity level will continue to grow, and the impact this growth will have on both individual level and the industry at large.
Our guide to the AI Maturity Model also introduces you to our proprietary CASED framework, which further breaks down the role humans will play in the future of public relations.
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