Your Toolkit for PR Success in 2025

Enhance Your PR Strategies With These Resources

With 2024 coming to an end, it’s time to start reflecting on the past year: What was your most successful campaign? What was your biggest challenge? Did you meet your goals? And, not least of all, what can you do better in 2025?

To help PR and comms teams succeed in the upcoming year, we’ve gathered five essential resources covering the most critical aspects of your role – media pitching, crisis communication, measurement and analysis, and media monitoring. We also added a content planning calendar for the year ahead so you can put all that learning into practice. The resources in this toolkit are a compilation of the year’s most compelling data and industry insights, revealing new best practices and strategic approaches to help you prepare for the next year.  

No matter how ambitious your goals are for the New Year, this toolkit covers what you need to start 2025 on the right foot.

Click the links below to download these resources individually, or get them all at once by filling out the form to the right.

• The Complete Guide to PR Pitching: Earned media coverage is critical for any brand, making media outreach a crucial element of PR. In this guide, we tackle the art and science of media pitches for PR professionals. Combining decades of industry experience, journalist feedback, and research into the media, we cover all the fundamental elements of pitching – from tips for finding and connecting with the right journalists to best practices for crafting attention-getting pitches, and everything else in between.
• The Complete Guide to Crisis Communication: A PR crisis can erupt at any time. While you can’t always prevent it, you can take steps to mitigate the damage it leaves behind – and perhaps emerge even stronger. This guide walks you through building a robust crisis communication strategy so you can prepare for whatever may come, including best practices for prevention and key steps in tackling each phase of a PR crisis.
• The Complete Guide to PR Measurement: Having a data-driven strategy is crucial for today’s comms teams, so we created this guide to help you effectively measure the impact of your PR strategy, show real results, and prove your value. Get answers to all your questions about PR measurement, along with expert measurement strategies, practical techniques, and top tools to try.
• The Complete Guide to Effective Media Monitoring for PR: In today’s digitalized media, there is more to monitor, more to analyze, and more to report to your C-suite. With so much noise, how does your team make sense of it all? How can you differentiate and prioritize what really matters? Learn how to successfully integrate media monitoring into your strategy and the value it can provide when done effectively.
• 2025 PR and Comms Content Planning Calendar: Now that we’ve covered the essentials, how about putting these learnings into a plan? We’ve designed a calendar to help you do just that. This calendar has more than key dates, holidays, celebrations, and industry events. It includes monthly highlights to inspire timely content and expert advice to help you focus your strategy, shape your campaigns, and develop your messaging. 

Want to set yourself up for success in 2025? Fill out the form and get access to all of these resources now.