Progress in Public Relations and Communications
The eighth edition of the Comms Report brings forward new insights into the trends, challenges, and opportunities for PR and corporate communications teams. The collaboration between Cision and PRWeek places a magnifying glass on the PR and comms sector, uncovering key takeaways and competitive intel your team can use to formulate more effective strategies.
We surveyed over 300 industry professionals across the U.S. and Canada to understand how industry leaders are navigating the current landscape and what they are prioritizing right now. From the adoption of AI to the paradigm shift in the "influencer" arena, and everything in between, the 2025 Comms Report provides a detailed picture of where the industry stands now, how it compares to previous years, and where it is headed.
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What's in the 2025 Comms Report?
Among the topics explored in the 2025 Comms Report:
- The industry's evolving relationship with data and analytics
- How comms teams are using (and feel about) generative AI
- Comms teams’ current biggest priorities for their brands
- The biggest obstacles to PR teams’ efforts
- The changing impact of various influencers
- Comparisons between agencies and in-house PR teams
- The current state of crisis management
This year’s report tells a complete story of the industry. That’s why, besides data and insights, we also wanted to know how our respondents feel, in addition to what they do. You’ll find first-hand perspectives from industry leaders, including:
- Alfredo Richard, EVP of Corporate Communications at NBC Universal Telemundo Enterprises
- Maeve Hagen, CEO of Taylor
- Jonathan Rosen, CEO of Orchestra
- Erin Wolford, VP of External Communications at Chipotle Mexican Grill
- Katie Tod, VP of Marketing for Cision
Get instant access to these insights by filling in the form.
Who Will Benefit From the 2025 Comms Report?
Every year, we collaborate with PRWeek to provide essential insights for PR and corporate communications professionals across all sectors: From corporate teams to agencies, startups to established organizations, and international companies wishing to expand globally. This assessment of the industry’s state shines a spotlight on the progress PR and comms teams made so far, the lessons learned, while also revealing their expectations.
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