What Do Arts & Entertainment Journalists Want From PR Pros?

For reporters in the arts, entertainment, and culture industry, your pitch operates like a movie trailer: you have moments to make a lasting impression. You may think you need to entice them with invitations to prestigious awards, VIP concert tickets, or on-set interviews, but what it really takes to win these journalists over extends beyond the superficial. They need reliable PR partners and inspiration to tell compelling stories. To make it easier for you to understand what these journalists want from their PR partners, we created a subsection of our State of the Media Report, analyzing the behaviors and perspectives of 1,000+ reporters who cover arts and entertainment.

The 2024 State of the Media Report: Arts & Entertainment Edition covers:

  • Arts and entertainment journalists’ key challenges and priorities
  • The most effective channels for outreach
  • How arts and entertainment journalists use AI and social media
  • The “perfect” PR pitch for an arts and entertainment reporter

Use these findings to win favor with these journalists, build long-lasting relationships, and ultimately get more earned media coverage for your brand.

Please fill out the details across the page to download the report. NOTE: the demo check box is optional and should only be ticked if you'd like a CisionOne demo.

Download State of the Media: Arts and Entertainment Edition

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