The Continuing Evolution of Public Relations and Communications
For the seventh year in a row, Cision and PRWeek have joined forces to shed light on the trends, challenges, and opportunities ahead for PR and corporate communications teams. The 2024 Global Comms Report: Elevating & Evolving reveals insights from more than 400 senior-level communicators, delivering compelling data and actionable insights for PR and communications professionals worldwide.
Whether you work in-house or at an agency, for a startup or established organisation, or for a company with international reach (or global aspirations), this year’s survey results are critical for understanding where the industry is headed and how PR and communications teams can benchmark themselves against their peers.
Fill out the form to download the 2024 Global Comms Report today.
What’s Included in the 2024 Global Comms Report?
As a comprehensive review of the experiences of so many PR and comms professionals, the 2024 Global Comms Report has revealed a wide range of relevant findings and actionable takeaways, such as:
- The evolving relationship between comms and the C-suite
- How comms teams are shifting their social media strategies
- The adoption and use of generative AI among PR teams
- How comms teams are redefining “influencer”
- The current state of paid, owned, earned and shared media strategies
- The evolving role of data, technology and analytics in communications
- Comms leaders’ biggest goals and predictions for 2024
The report also includes first-hand perspectives from industry leaders, including:
- Dawn Beauparlant, North America CEO at WE Communications
- Brian Besanceney, CCO of Boeing
- Tara Darrow, VP of Corporate and Financial Communications, Values and Reputation and Executive Brand at T-Mobile
Complete the form to get your copy of the 2024 Global Comms Report.
Insights from Professionals Around the World
For the 2024 Global Comms Report, we surveyed senior-level industry professionals from across the globe to understand the challenges individuals and brands face and identify the opportunities they can take advantage of.
This comprehensive report gives everyone working in a communications visibility into how their peers and competitors are operating, providing critical insights they can use to shape their own plans. Whether you’re looking to grow your brand, tap into new markets, or try different ideas, this report will give you a head start making the changes needed to get the results you’re working toward.
Get your 2024 Global Comms Report by filling in the form.
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