12 dos and don’ts for optimising your content

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Create great PR content that gets seen

One important part of getting your brand’s message across is about crafting content that gets seen. Making small changes to your content can have a big impact on visibility and search engine performance.

We’ve put together a tip sheet to help you optimise your content for PR. Download it now to find out what you should be doing to create engaging, actionable content, and the things you need to avoid.

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