In the digital age, social media has blown up into a treasure trove of audience insights, with millions of people sharing news and content daily. By synchronizing traditional PR with social, consumer research becomes a breeze and brand awareness strengthens. This webinar will explore how to make the most of this relationship.
What you will learn from this session:
· How social data can inform short and long-term PR strategy
· The reasons why the relationship between PR and social is so valuable
· How to boost PR and social insights with consumer research
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