Wondering what it really takes to get journalists’ attention and secure more earned media coverage? We surveyed over 3,000 journalists worldwide for answers to those questions and more. Now we’re digging even deeper.

Cision and a panel of journalists from top media outlets explored findings from our 2024 State of the Media Report.

It's a behind-the-scenes look at the media’s biggest challenges, highest priorities, and what it all means for PR teams. More importantly, you’ll learn what it really takes to build effective, long-lasting relationships with journalists.

Our discussion with these industry insiders covers it all, including:

  • Changing audience behaviours around media consumption - and why it matters
  • Attention-grabbing tactics and more effective approaches to pitching - straight from the source
  • How social media plays into the PR/journalist relationship
  • How journalists really feel about generative AI

Don't miss this opportunity to hear directly from top journalists about their wants and needs from PR professionals.

Meet the Panel

Carrie Parker Headshot

Carrie Parker

Chief Marketing Officer at Brandwatch and Cision (Host)

Carrie Parker Headshot

Carrie Parker

Chief Marketing Officer at Brandwatch and Cision (Host)

I’m Carrie Parker and I’m the Chief Marketing Officer at Cision. I joined in September 2022, bringing a rich B2B marketing background to the company with a 20+ year track record of scaling marketing operations at companies ranging from high-growth martech startups to global enterprises.

Prior to Cision, I held marketing leadership roles at American Express, Kantar, Valassis, and Cordial. I not only bring an array of experience and perspective, I also have a consistent track record of driving demand and leading marketing teams to consistently deliver outsized business growth.

I earned my BS in Business Administration with a concentration on Marketing from the University of North Carolina at Chapel Hill and an MBA from Columbia Business School. I’m an avid runner and enthusiastic world traveller with my husband and two daughters.

Megan Ulu-Lani Boyanton Headshot

Megan Ulu-Lani Boyanton

Neighborhoods Reporter at The Denver Post

Megan Ulu-Lani Boyanton Headshot

Megan Ulu-Lani Boyanton

Neighborhoods Reporter at The Denver Post

Megan Ulu-Lani Boyanton is an award-winning reporter covering Denver’s neighborhoods. She reported on the business beat for almost two years at The Denver Post, focusing her coverage on social inequities in business. She writes for Smithsonian Magazine, Delish, Eater and other publications. For two years, she chased after lawmakers on Capitol Hill as Bloomberg Government's agriculture and trade policy reporter. Megan has covered the Venezuelan refugee crisis in Peru, socioeconomic issues in Guatemala, parliamentary affairs in England, White House press briefings in Washington, D.C., and the cannabis industry in Colorado.
Manori Ravindran Headshot

Manori Ravindran

London Correspondent for The Ankler and Freelance Journalist

Manori Ravindran Headshot

Manori Ravindran

London Correspondent for The Ankler and Freelance Journalist

Manori Ravindran is a London-based reporter and editor, with more than 10 years of experience covering the film and television industries. She currently serves as London Correspondent for The Ankler and Senior Contributing Editor for Broadcast and Screen International. She is also the Chair of the U.K.'s Broadcasting Press Guild, the country's professional association of media and TV journalists. For the last four years, she served as Executive Editor of International & Senior Writer at Variety magazine. At Variety, she spearheaded the outlet's international news coverage, and reported from all the major international film festivals, including Cannes, Berlin, Venice and Toronto. She has written cover stories on Tilda Swinton, Cate Blanchett and Malala Yousafzai, and has also delivered investigative stories on the BBC's diversity crisis, the Ezra Miller scandal in Iceland and Netflix's "Squid Game" reality show. Prior to Variety, she was Editor of Television Business International, and before that, International Editor at Broadcast magazine. She got her start at the Toronto-based Realscreen magazine, specializing in non-fiction and documentary. She has won numerous Los Angeles Press Club awards for her reporting, as well as Folio's Top Women in Media award. She is a regular commentator on the BBC and Sky News, and is also a voting member of the British Academy of Film and Television Arts.

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