In our latest episode Media Coffee we sit down with Phil Lempert, founder and editor of Supermarket Guru.
With over 25 years editorial experience, Phil has tracked the changing landscape of retail in America through SupermarketGuru.com, as well as serving as food trends editor and correspondent for NBC’s Today show.
Phil also hosts the syndicated radio show Shopping Smart and is the voice of podcasts The Lempert Report LIVE, Lost in the Supermarket and the U.S. Farmers & Ranchers Alliance Farm, Food, Facts.
3 of Phil’s recommendations for working with the media:
- Understand who you’re pitching to and what they cover
- Be as topical as you can and timely in your press releases
- Send press releases ahead of time to allow the journalist to do their own research