How to Work with Journalists in Italy

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In this Media Coffee Q&A, we talk to Fabio Insenga, Deputy Editor in Chief of Italian news agency Adnkronos, about the collaboration between journalists and PRs in Italy and get tips on how to strengthen that relationship.

Fabio has more than 25 years of experience in journalism, spending 15 years at Adnkronos before returning after a stint with the Italian edition of Fortune Magazine. He is currently spearheading the development of new formats in new media for the brand.

Founded in 1963, Adnkronos is based on Rome and covers global breaking news stories in politics, finance, culture, sport, fashion and tech.

3 recommendations for working with journalists in Italy from Fabio Insenga:

Use press releases wisely and avoid sending too many – always choose the most important news you want to communicate
The best way to follow up with journalists in Italy is with a phone call or WhatsApp message
PRs and journalists need to build collaborative relationships for them to be mutually beneficial

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