Artificial Intelligence has been shaping how we work for some time, but the emergence of ChatGPT and generative AI in 2023 has cast a spotlight on creative industries, and the world of comms. Though we’ve seen plenty of fearmongering and dystopian predictions, if harnessed correctly AI has the power to help communicators do their jobs better, marrying technology with human guidance to maintain the all-important ‘Relationship’ in PR.
But how will the future comms team be transformed by AI? This webinar will seek to answer that question, bringing in key insights from across Cision for a lively discussion on where AI is taking comms teams. Talking points include:
- What are the applications for AI in the communication space today?
- Where does Cision sit in this space and how is AI being deployed for the benefit of comms teams?
- What does AI mean for the next generation moving into the workforce?
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Meet the Panel
Antony Cousins
Executive Director of AI Strategy, Cision
Antony spent a decade in artificial intelligence technology leadership roles, including serving as the CEO of Factmata, an AI marketing technology company focused on identifying fake news and other forms of harmful online content.
In the newly created role of Executive Director for AI Strategy, he will be responsible for advancing Cision's AI strategy. This agenda includes rapidly integrating Factmata's technologies for detecting harmful online content and narrative monitoring into Cision's new products and platforms.
He will also oversee the development of powerful generative text–driven solutions with the reliability that corporate, government and agency communications teams demand, and will ensure that Cision continues to develop AI solutions responsibly and ethically, ensuring compliance with regulatory frameworks emerging in the US, UK, Europe and beyond.
Chelsea Mirkin
SVP Insights Consulting, Cision
Chelsea Mirkin has been working in the communications research field since 2005. As an SVP leading Cision’s Global Media Analysis organization, Chelsea oversees a team of consultants across four continents in the delivery of custom reporting and research-based consulting.
The work of the Cision Insights team fuels the world's most admired organizations with the interpretive analysis, actionable insights and strategic guidance they need to set objectives, develop strategies and tactics, and measure success.
Chelsea’s work as a research practitioner and senior consultant has been recognized with awards from PRNews, The Holmes Report’s SABRE Awards, and by the IPR for Excellence in PR Measurement. Chelsea is a member of the Measurement Commission at the Institute of Public Relations, and holds a degree in Communications from The University of Michigan.cott is a Senior Director at Cision, building bespoke media intelligence solutions to address the challenges of communication professionals. With almost ten years of experience, Scott specialises in combining audience data, media outputs and organisational outcomes to measure the impact of communications activities.
Alistair Wheate
Senior Solutions Strategist, Brandwatch
Alistair Wheate is a Senior Solution Strategist at Brandwatch, helping brands and agencies adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
With over 10 years in PR and communications, Alistair has held a number of roles specializing in influencer partnerships, product development, media monitoring and analysis.
Joseph Rhoton
Senior Strategy Director, PR Newswire
Joseph Rhoton is a Senior Strategy Director with Cision PR Newswire, partnering with clients to use Cision’s innovative software and services to amplify their story by ensuring publication, multiplying social media shares, and drive higher engagement and response from journalists, influencers and target audiences.
With over 8 years at Cision, Joe pushes boundaries to drive change through innovation, technology, and deep industry expertise for brands.
Shibani Joshi
Moderator
Shibani is the founder of ShibaniOnTech, a unique destination for stories at the intersection of technology and daily life. The site is the creation of technology and business journalist Shibani Joshi, whose goal is to present only those tech products and stories that are “worth it” — the stuff that makes life easier, more stylish and fun.
Prior to launching ShibaniOnTech, Shibani covered technology as the dedicated tech reporter at Fox Business Network (FBN) and Fox News Channel until 2013.