Create a Media Kit That Works Harder for You

The press kit definition may seem simple: Your brand’s storytelling foundation. But it goes way beyond that. It’s an opportunity for anyone who intersects with your brand, from journalists and content creators to investors and potential partners, to understand and amplify it.

First impressions matter, so having a strong media kit is crucial. Not only does it help you control your brand image, but it can also help generate media coverage and ensure consistency in your brand messaging.

To help you create a media kit that inspires journalists and stakeholders, we put together a checklist of those essential elements that will make your kit not just informative, but truly effective.

Fill out the form to get tips on how to create a media kit for your brand.

What's in the "Media Checklist for PR Pros" Tip Sheet?

Whether you’re building a media kit from scratch or simply need to give your current one a refresh, this tip sheet shows you eight key components that transform a basic media kit into a powerful storytelling tool for your brand.

After decades of helping PR and communications professionals build strong media relationships, we know what catches the attention of journalists and stakeholders. We’ve put that knowledge into this checklist so you can create an easily accessible media kit that serves as a comprehensive snapshot of your brand.

From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.

Get instant access to this essential checklist by filling out the form.

Who Will Benefit From This Media Kit Checklist?

We know that managing brand reputation and media relationships requires not only a strategic approach but also the right tools. This media kit checklist is specifically designed for PR and comms teams across all industries who want to elevate their media relations strategy and enhance their brand presence.  

Whether you’re part of an in-house PR team or at a PR agency, having a comprehensive media kit is essential for brand storytelling, media outreach, and stakeholder engagement. Discover the must-have elements you need to create a media kit that saves time (both for you and your stakeholders), maintains brand consistency, and empowers those who interact with your brand to amplify its story.

Complete the form and get access to the tip sheet.

Please fill out the details across the page to download the tip sheet. NOTE: the demo check box is optional and should only be ticked if you'd like a CisionOne demo.

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