Best Practices for Maximizing Generative AI Capabilities
For most PR and comms teams, using generative AI has become a fact of daily life. According to the 2025 Comms Report, 67% of comms leaders say generative AI is prevalent in their overall communications strategies.
From drafting press releases and summarizing media coverage to personalizing and optimizing campaigns, PR and comms pros are using generative AI to assist with their daily tasks.
Despite its widespread adoption, only 30% of comms teams feel confident they are well-positioned to take advantage of all the comms benefits AI has to offer.
Whether you are still experimenting with generative AI tools for PR, are curious to start, or even if you’ve been using it on a regular basis, we have a new resource just for you. Our new tip sheet is designed to help you understand generative AI capabilities and take advantage of its benefits.
Fill out the form to get tips on using generative AI for your communications strategy.
What's in the '7 Tips for Using Generative AI in PR' Tip Sheet?
This tip sheet empowers you with seven tips for using AI so you can discover the full potential of its capabilities and opportunities for your workflows.
We know AI is rapidly evolving and new tools are being developed every day. It's easy to get overwhelmed by what's available. Furthermore, for PR and comms pros in particular, there's the added concern that AI will replace human experience and authentic comms.
This tip sheet breaks it all down for you, showing you how to tap into the power of human intelligence to enhance – not replace – human experience and expertise.
Get instant access to these generative AI tips by filling out the form.
Benefits of Using Generative AI in PR
As with any technology, generative AI requires understanding of its capabilities and limitations in order to take advantage of its benefits. This tip sheet was created for PR professionals across all industries to explore best practices for elevating their PR and comms strategies through the use of generative AI.
PR is a fast-moving field, and generative AI is even faster. Whether you’ve been using AI tools for some time now or you’re just at the beginning of your journey, this tip sheet gives you seven essential ways to make generative AI an assistant you can count on, so you can excel in those areas where your PR expertise can’t be replaced: Building relationships, developing strategic campaigns, and being empathetic.
Complete the form and get access to the tip sheet.
Please fill out the details across the page to download the tip sheet. NOTE: the demo check box is optional and should only be ticked if you'd like a CisionOne demo.