How Ellisphere Boosted Campaign Engagement and Visibility
Find out how Ellisphere increased engagement on their campaign content by up to 48% using our Multichannel News Releases and Guaranteed Paid Placement.
How the CEH Proves their Campaigns Impact
A nonprofit organization with national reach, the Center for Environmental Health (CEH) sought to completely build out a new communications strategy with an eye for raising the visibility on the organization’s important work to protect people’s health.
How Cision Helped a Leading Automotive Brand Drive More Value With Its PR Strategy
In early 2020, COVID-19 became a global pandemic. As social and economic uncertainty spread, consumers reduced their spending and many sectors of the global economy contracted. The automotive industry was hit particularly badly. Annual global vehicle sales declined sharply and car brands found themselves competing for the attention of a smaller pool of customers. In response, manufacturers had to rethink the way they would position, launch and market their products to remain relevant. With this in mind, a multinational automobile manufacturer set out to better understand the media uptake of their launches and Global Media Drives (GMDs), in which 250 media were invited to test drive a new vehicle.
Building a Robust Earnings Strategy with Multimedia Distribution
See how Cision helped CEVA execute an appealing and robust earnings distribution plan for current and prospective investors.
Responding to a Crisis: Uber’s Cyber Hack
For any organisation operating in the digital realm it’s no longer a question of if a cyberattack will happen, but when. In such a privacy-conscious climate, the damage caused by a data breach can be critical. Uber has experienced multiple data hacks in recent times, with coverage in mainstream media outlets referring to it as a repeated breach. In order to minimise any long-term reputational damage, brands like Uber must move quickly to formulate an effective crisis response.
How the OHID Used Cision to Continue the Conversation About Cervical Cancer
Around 2,700 women are diagnosed with cervical cancer in England each year and approximately 690 women die from the disease – around two deaths every day. Cervical cancer is one of the most preventable cancers, yet many people at risk go undiagnosed because they either don’t understand or have access to screening yet. In fact, previous estimates suggest 83% of deaths could be prevented if everyone attended their screening regularly.
How Cision Helps PR Professionals Build Relationships with Journalists Using Insights
Cision wanted to find out what meaningful, actionable insights would most help these practitioners foster better relationships with the media. So they surveyed their extensive network of media professionals to create the Global State of the Media Report. The result was a powerful resource for communications practitioners that could vastly improve their audience targeting.
The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection with Ford
The most alluring PR-ROI option is quantifying PR’s influence on sales. To illustrate, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud®
Established in 1926, Indigo Books & Music is Canada's largest book retailer, headquartered in Toronto and operating in all ten provinces and one territory of the country. It employs more than 7,000 people throughout Canada and operates a website selling books, home, fashion and beauty and wellness products. Indigo expanded into music in 2022, selling vinyl, CDs and audio equipment such as turntables and headphones.
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Connecting with Consumers in a Crisis: Insights from the Air
It's easy for brands to fall short when it comes to crisis communications – and that's exactly how it was for the aviation industry, which was under fire this summer travel season. An increase in travel amongst consumers coincided with staffing issues, resulting in queues, conflict, and chaos.
How Alliance for Science Uses Cision Insights to Evolve the Conversation Around Scientific Innovation
What would you say if you knew you could positively evolve the conversation for your brand and industry? Before you start, you’ll need to understand the current messaging around your organisation and where it sits. This is what the Cision Insights team set out to accomplish for Alliance for Science, a global communications and training initiative dedicated to advocating for evidence-based policies grounded in science.
UK's Cost of Living Crisis and Supermarkets: Understanding Conversations that Matter
The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under to deliver - and demonstrate - value for money. The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are different chains looking to help their customers? Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.
From Insights to Impact: Communications Strategies Learnt in the Support of the Ukrainian Cause
2022 has represented a landmark change in the global geopolitical situation as Russia invaded the Ukraine. As a result, millions of Ukrainians have been displaced, with a huge number seeking asylum in other countries. In February, the aim of communications teams in humanitarian organisations was to drive donations from the public and influence policy making within the UK government to support Ukrainian asylum seekers. Learn how these organisations used traditional and social media to gain support for the Ukrainian cause.
Bacardi in Good Spirits with Successful CSR Initiative
Strong Communications Strategy Backed by Effective Measurement Program Sets New Industry Standard Bacardi has changed its approach to its CSR-related communications and PR following the success of its global sustainability initiative, Good Spirited. Using measurement and analytics from Cision, the Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
Adobe: Proving the Most Accessible and Efficient Path to PR-ROI
This piece originally appeared on PR News and is republished here with permission. Most PR practitioners conflate generating a return on PR investment with proving PR value. The two, however, hold very different meanings.
Mazda: Effective Optimisation of Brand Messaging
To the UK launch of their first electric car, the MX-30, in the UK market in March 2021, Mazda engaged Cision to “understand the European reaction” to the vehicle’s earlier 2020 launch in Europe.
The Power of Visual Branding
Learn how Adidas steered conversations on social through engaging visual narratives. Everybody loves a story! That's why crafting narratives which keep audiences abuzz is crucial to any PR strategy.
Seeing beyond vanity metrics to understand audience resonance with your stories
E3 (short for Electronic Entertainment Expo) is a global trade event for the video game industry. This year, both Nintendo and Xbox had big announcements at E3.
Macmillan Cancer Support - Cision Insights
Cision has collaborated with Macmillan Cancer Support to implement an effective measurement programme that aligns to their goals.
Admiral - Cision Comms Cloud
Find out how Cision helped Admiral monitor and measure their coverage during a time when the media was dominated by one topic: the pandemic.
Nosy Crow - PR Newswire
Find out how PR Newswire helps Nosy Crow achieve one million downloads three weeks after launch.