Top Articles for PR & Comms Teams to Prepare for 2025

2024 was a busy year for PR & corporate communications professionals and, as you prepare for the new one, we wanted to ensure you didn’t miss some of our most essential articles on the topics that matter the most to you.

Throughout the year, we gathered unique perspectives from thousands of journalists, researched the best practices of successful PR and comms teams, and explored solutions and strategies to navigate your biggest challenges.

Now we’re sharing the best of our content to help you improve your media relationships, boost your workflows, demonstrate impact, and set the stage for a strong year ahead.

PR 101

The role of PR and comms professionals is getting more complex every day. These articles cover the essential skills you need to succeed in the new year.

6 of Your Burning PR Questions Answered 
If you want to know why your pitches don’t get any response or how to get journalists’ attention, this article gives you not only the answers but also offers PR tips from industry veterans to put into practice.

5 Essential Skills PR Pros Need Right Now
The advancement of technology continues to bring new challenges and opportunities for the industry, requiring new and leveled up skills for PR and comms teams. Explore those must-have skills in this article.

7 Insider Tips for Building Better Relationships With the Media
Having strong media relationships is a crucial element of PR, but building those relationships is easier said than done. We surveyed thousands of journalists to understand what they want, need, and value in their PR partnerships. This article digs into those findings.

Become a Master of Media Relations

The role of PR and comms professionals is getting more complex every day. These articles cover the essential skills you need to succeed in the new year.

Media outreach is a fundamental part of PR. These articles will help you craft impactful pitches and get more earned media.

How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
Candid feedback from thousands of journalists helped us understand what they look for when they receive media pitches. Check out the article to get insider advice for writing pitches that stand out.

7 Types of PR Pitches (And How to Nail Each One)
In the expansive media landscape, there is no one-size-fits-all approach to pitching. This article digs into the most common types of pitches, when you should use them, and how to make each one stand out.

How to Create the Perfect PR Pitch, According to Journalists
We asked 3,000 journalists what makes a perfect PR pitch, and they didn’t hold back. This article breaks down their answers into tactics you apply today to craft pitches that capture attention.

Expand Your PR Industry Horizons

We know it’s harder than ever to stay both inspired and up to date with industry trends and best practices, so we’ve curated a select set of articles to help you stay on top of everything:

15 Best Media & Journalism Newsletters Every PR Should Subscribe To 
Want to receive the latest PR-related news straight to your inbox? Subscribe to these top newsletters that touch on everything PR, comms, media, and technology.

10 Bingeworthy PR Podcasts to Follow in 2024
Podcasts are a great source of industry trends, expert advice, and strategic insights. If you don’t know which ones are worth listening to, we’ve handpicked a few to keep you informed and inspired.

10 Essential TED Talks to Elevate Your Corporate Communications Game 
If you’re looking for unique insights in the PR and corporate communications industry, start with these TED talks. Get fresh perspectives on subjects like the art of storytelling, the use of AI, and more.

Hone a More Strategic Approach 

With all of the responsibilities PR takes on, it can be hard to get out of the weeds. But keeping a strategic perspective will ensure your efforts pay off. Use these articles to help inform your 2025 strategy:

Building an Effective PR Strategy: A Step-By-Step Guide
Whether you need to build a PR strategy from scratch or need to improve on your current one, use this guide to develop a PR strategy that helps you deliver real results.

The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
The 2024 Global Comms Report revealed that 92% of comms leaders acknowledge an increased demand from the C-suite for their counsel. Learn key strategies to keep your seat at the table.

9 Strategies to Maximize the Impact of Your Earned Media Coverage
Landing earned media coverage for your brand is a big deal. But what you do next is more important than you might think. Find out how you can extend the longevity of your coverage and increase the impact of your efforts.

Make Your Data Work Harder for You

Data-driven PR strategies are more important than ever. Learn how you can make the most of data to make smarter decisions and get more out of your efforts:

6 Ways PR Teams Can and Should Be Using Data
Wherever you are in your data journey, this article covers ways in which you can leverage data and PR analytics to enhance your outreach, measure campaign success, and more.

How PR Analytics Drive Better Results and Bigger Budgets
Successful PR and communications teams use PR metrics to determine their target audience, the best channels to use, and how their messaging is received. This article explores the many benefits of using PR analytics.

Qualitative vs Quantitative Data in PR: Definitions, Benefits, and Examples
Measuring your PR efforts has always been important, but now it is a must. But how do you know what to measure? This article covers why qualitative and quantitative data are equally important, how to measure them, and how they can support your team.

Find out how CisionOne makes it easy to get actionable insights by scheduling a demo with one of our experts.