20 Nov 2024 / in UK Blog

Today, our team at Cision took a massive leap forward in the evolution of our products and services, thanks to a transformative new collaboration with Google Cloud, the global leader in artificial intelligence.

This collaboration is a significant milestone for Cision, as it enables us to push the boundaries of media and brand monitoring technology and deliver unparalleled value to our clients faster than ever before. 

At the heart of this evolution is a shared vision for the future of communication. We believe that AI has the power to transform the way PR professionals analyze vast amounts of data quickly, uncover deep insights, and act on that information with precision. By combining our expertise in PR and media technology, engineered using Google Cloud’s cutting-edge Gemini generative AI capabilities, we are creating a new era of AI-powered communication.

Since its launch, CisionOne has received global recognition for its user-friendly platform and AI integrations, allowing marketers and communications professionals around the world the ability to monitor their respective brands and industries. Soon we’ll begin rolling out enhanced product extensions and features that will expand the AI-powered capabilities of our CisionOne platform, offering users a more refined, more intelligent, and faster experience – in addition to offering more options for how that experience is delivered. Our tools will now be able to process and analyze media data with greater accuracy and depth, delivering insights that matter most to your business. Whether it’s tracking sentiment in real time, identifying emerging trends, or analyzing competitive media coverage, our enhanced AI features will allow you to stay agile in an ever-changing media environment.

We also know that data is at the heart of every successful PR and communications strategy. With Google Cloud’s gen AI, we’re taking data-driven insights to the next level across Cision. Our customers will now have access to deeper, more nuanced analytics, enabling them to better understand media narratives, audience perceptions and industry trends. Armed with this information, they’ll be able to make faster, smarter, more informed decisions that give you a competitive edge.

What’s next:

This Google Cloud collaboration is the tip of the spear. We’ve got a lot of exciting product launches and enhancements on the roadmap for CisionOne. Our team is committed to relentless purposeful innovation, ensuring that our solutions empower you to operate more effectively and propel your brand forward.   We’re incredibly excited about what’s to come and look forward to sharing more details in the coming weeks and months. 

To learn more, check out our official press release announcing our collaboration with Google Cloud here.

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