How PR Pros Can Adapt to Digital Marketing’s Biggest Trends in 2025
Find out how PR pros can leverage 2025's top digital marketing trends—from creating memorable experiences and remaining authentic to building communities and trust.
10 PR Tactics to Bring to Your Strategy in 2025
Whatever your big picture strategy is for 2025, you’ll need to get your PR tactics on point to make it a reality.
Top Articles for PR & Comms Teams to Prepare for 2025
Start preparing for 2025 with these articles and improve your media relationships, boost your workflows, and demonstrate impact.
New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025
Boost your PR strategy in 2025 with these New Year’s resolutions for crisis management, targeted outreach, and impactful KPIs that prove real value.
The Rise of Generative AI and What It Means for the Communications Industry
The world of public relations – one driven by words and images – has already started to embrace generative AI.
Podcasting for PR: A Guide to Starting Your Own Podcast
Is launching your own podcast the right move for your PR strategy? Find out with Cision’s guide that includes key considerations and seven steps to get started.
Save the Date: 2025 PR and Communications Conferences You Don’t Want to Miss
Check out Cision’s list of top PR and comms conferences in 2025 providing opportunities for networking and learning to help enhance your PR strategy.
We’re Supercharging CisionOne
Cision announces a collaboration with Google Cloud to deliver unparalleled value to clients faster than ever before.
2025 PR and Comms Awards Guide: Get the Recognition Your Team Deserves
Check out our list of the top PR and comms awards to apply for in 2025, along with essential tips for crafting winning entries and showcasing your team's achievements.
7 Steps to Write a Podcast Pitch That Gets You Booked
7 steps to make your podcast pitch stand out. Connect with engaged audiences, build credibility, and secure coveted guest spots.
5 Cost-Effective PR Ideas to Maximize Your Year-End Budget
Getting the most out of your budget is a challenge, but with these cost-effective PR ideas, you can do more than ever – even with an end of year squeeze.
How to Pitch Your Holiday Story: 5 Insider Tips from Journalists
Hoping to shine some extra light on your holiday-related story and get more earned media this season? We’ve gathered feedback from over 3,000 members of the media to understand the pitching behaviors that put them in the spirit of the season. Here...
10 PR Experts and Influencers to Watch in 2024
Stay updated on industry trends, strategies, and insights with our list of top PR experts and influencers to follow in 2024.
How to Make PR Campaigns for Seasonal Events Stand Out
What does it take to create and market a seasonal event that’s worth the time and attention of consumers? Here’s a step-by-step guide to getting started.
Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
Building an Effective PR Strategy: A Step-By-Step Guide
This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.
How Actionable Insights Can Transform Your PR Campaigns
Actionable insights inform and transform your PR efforts for the better. Find out how to get actionable insights and use them to get better results.
10 Bingeworthy PR Podcasts to Follow in 2024
Explore our list of must-listen PR podcasts for the latest industry news, practical tips, and expert advice.
Using the RACE Model in PR Campaign Planning
The RACE model can help you build PR campaign plans that deliver results for your brand. Find out what it is and how to apply this model to your campaigns.
Brand Monitoring & Management Tactics Every PR Pro Should Know
Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.
15 Best Media & Journalism Newsletters Every PR Should Subscribe To
Whether you’re looking for public relations headlines, a broad look at journalism and media, or general updates on the topics and tech impacting the industry, there’s a newsletter that fits the bill.
6 Ways PR Teams Can and Should Be Using Data
PR and communications teams now have access to more data than ever before, but how exactly should they be using it?
Social Media Monitoring: What Is It and Why Is It Important?
This article explores social media monitoring, what it is, why it matters, and how you can make it work for you.
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.