Go Beyond Measuring Output. Understand What Drives Successful Outcomes
You’ve connected with the right influencers, sent out a press release and secured some coverage. Now what?
When you have the data to see how many people you’re reaching, what they’re saying, and what they’re doing with your content, you get informed. You get ideas. You build more effective campaigns.
That’s where Cision’s customisable Monitoring and Analytics platform comes in.
See the metrics that matter and turn them into executive-ready reports
Dynamic Data
Compare performance over time to understand your campaign's effectiveness. Monitor domain authority to see how many people you are actually reaching.
Holistic View
With over 100 million data sources available, never miss a mention of your brand or topics of interest on news and social media sites and other digital channels.
Competitor Analysis
See how you’re doing relative to the competition and uncover opportunities to step up your game.
Interactive Reports
With one click, turn your Cision dashboard into sleek reports you can quickly download or share with a simple URL.
Media Monitoring
Get the Full Picture of Your Brand Reputation
With access to the most complete collection of global online news, blogs, print and broadcast channels, along with the billions of conversations happening on social media, Cision monitors them all to help you get a full view of your company’s reputation...and the power to influence it.
What are people saying about you on social media?
Tap into our AI-powered deep social listening to understand what is being said about your company, products and industry on digital channels worldwide. Insights appear on your dashboard in minutes, which you can use to manage your brand reputation, capitalise on trending stories and build smarter communications strategies.
Get real-time and historical insights with Cision Social Listening powered by Brandwatch.
The 2023 Global Comms Report
Did you know that 47% of comms leaders now report directly to the CEO?
Cision has partnered with PRWeek for the 2023 Global Comms Report, a deep-dive into how the PR industry continues to evolve and adapt amid new tools, technology and higher expectations.
Learn more about the challenges and opportunities ahead.
Earned Media Analytics
See How Your Brand Connects
You know that campaign success is about quality over quantity. You need to understand the influence the outlets you are reaching actually have. Thanks to best-in-class digital reach and social amplification, we help you do just that.
Cision Insights
Executive Briefings
News travels quickly these days, so it’s vital to understand the most important headlines for your brand and sector.
Cision Executive Briefings deliver clear, insightful news about how your business is faring in the public arena, giving you the knowledge to make better decisions for your future.
Reporting
Share and Celebrate Your Success
You’ve done the work. You’ve gotten informed, iterated and improved. Now use Cision’s interactive reports, alerts and integrations to show colleagues, stakeholders and executives your earned media success.
Cision Reporting Capabilities
Interactive Reports
With one click, you can turn your Cision dashboard into sleek reports that can be downloaded or shared with a simple URL.
Google and Adobe Analytics
See the effect earned media is having on your website traffic, user behavior and goal conversions by integrating your Google Analytics or Adobe Analytics account.
API
Incorporate earned media data into the larger marketing and business metrics. Bring earned media tracking into internal reporting structures with a fully customizable REST API that integrates with business intelligence software like Tableau, PowerBI, Domo and more.
When you have all the data, you can do anything
We know that PR professionals need more than just a broad reach. There are a million sites out there that aren’t relevant and, therefore, not worth your time. With our Monitoring and Analytics, you have the data you need to easily identify the most beneficial influencers and sites to tell your story so you can build more successful campaigns and drive desired outcomes.
Jay Webster
Chief Product Officer, Cision
See the Power of the Full Cision Communications Cloud
Get More People Talking About You Through Better PR Distribution
Meet Your Extended Team
We know you’re busy. Our team of expert researchers can pull together daily news briefings, alerts and in-depth analysis of topics you care about to deliver the insights you want.
We also offer countless free resources to support you when and where you need it.
Learn More. Do More.
PR Tips, Case Studies, and Product Updates
The Complete Guide to Crisis Communication
Protect your brand from a PR crisis. Get The Complete Guide to Crisis Communication and learn how you can build an effective crisis communication strategy.
[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne
Explore CisionOne, a revolutionary media intelligence platform, and the evolution of Gorkana. Learn key features and strategies from Luke Williams, CisionOne Product Marketing Manager. Elevate your media outreach to new heights!
How Ellisphere Boosted Campaign Engagement and Visibility
Find out how Ellisphere increased engagement on their campaign content by up to 48% using our Multichannel News Releases and Guaranteed Paid Placement.
[On-demand Webinar] Measurement 101
Discover helpful insights on how best to succeed in PR measurement. Let Cision help you make sense of it all with our Measurement 101 webinar. This session is aimed at PR professionals who have been working in the industry for a short time, as well...
